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W3C Evangelist Program | Evangelists

Status: This document is public. It accompanies the public W3C Evangelists About page. W3C Evangelists have access to the Evangelist Setup procedures and Operational pages.

W3C Evangelists represent W3C in various locations and are an extension of W3C’s Business Development Team. They are responsible for identifying and recruiting new W3C Members, running local events, promoting W3C Training and fostering Sponsorship. A W3C Evangelist may cover all W3C technologies in a particular geography or be responsible for a particular business ecosystem within an assigned geography.

While an Evangelist is an individual, they may be part of an organization that is providing a number of the services discussed in this document. An Evangelist may be covering a specific topic (i.e., Global Automotive W3C Evangelist) or a specific geography (i.e., Eastern Australia W3C Evangelist).

If the Evangelist is part of an organization which is representing W3C in a geography, that organization must be vendor neutral in their W3C activities and should be a W3C Member, although W3C reserves the right to waive this, should the situation warrant it. The roles and responsibilities of these organizations, called W3C Chapters, is covered in a separate document, the remainder of this document focuses on the Roles and Responsibilities of W3C Evangelists.

The role of the W3C Evangelist is to identify and recruit new W3C Members and Business Group Participants. Additionally, they will identify and drive opportunities to capture revenue for Sponsorship of W3C Events and from the sale of W3Cx Verified Certificates. This is a commission-only program according to a particular compensation structure. This commission could be paid either directly to the Evangelist or the W3C Chapter if the Evangelist is an employee of that organization.

Each W3C Evangelist will be aligned to a primary W3C territory for their activities. There are W3C Territory Managers aligned to various geographies. The Territory Manager is a member of the W3C Team. All Global W3C Evangelists are managed by someone in W3C Management.

To help the Evangelist be successful, W3C needs to have the Evangelist or Chapter be seen as the face of W3C in a territory or Chapter. To facilitate this, W3C hosts on its website a directory of W3C Evangelists.

• The W3C Evangelist could run local events in conjunction with a Chapter or at a local Member’s office to provide an update to prospective and existing Members.
  • These would be reviewed and approved by the W3C Territory Manager and would leverage the industry ecosystem W3C Champions and key members of the W3C Technical Staff in vertical areas (i.e., Web Accessibility, Security, etc.)
• This should result in the development and growth of active local W3C Chapters based on the focus of the Evangelist.

The Evangelist may be asked to represent W3C at local events and speak on W3C's behalf. This will be handled on a case-by-case basis. Many Evangelists are attending and participating in events for their primary organization and representing W3C could be a natural extension of that activity.

The Evangelists will use W3C’s Salesforce instance (GEM) to register their activities and contacts as well as use the dropbox feature of Salesforce to build an archive of their W3C correspondence. A separate document outlines this procedure.

The Evangelist will have access to the W3C Application Database to see when their prospects have started an application and help prospective Members through the process. The W3C Business Development team will retain the responsibility for the final review and approval of Membership Applications.

To facilitate these two activities W3C will:

• Provide each Evangelist a W3C e-mail address that they must use for their official W3C correspondence, and access the W3C systems.
• Provide each Evangelist a Salesforce user-id.

Evangelists should attend and participate in an Evangelist Update conference call.

• These calls will provide the Evangelist with the latest and greatest information on a given topic.
• The Business Development Team runs these (monthly) calls and sets the agenda for each call.
• Each call will have the following attributes:
  • Review of “what’s hot”
  • Update from one or more members of the W3C Technical Staff or Champion (W3C has champions in the following ecosystems: Automotive & Transportation, Publishing, e-Commerce, Web of Things (WoT), Media & Entertainment, Network & Communications, Web advertising). It is envisioned that each would be the “feature” of one of these calls annually.
  • Discussion of upcoming events to see how W3C and the Evangelists leverage those across geographies and to do long-term planning for events like CES, MWC, etc.
  • Listening by the W3C Team to what’s working and what W3C needs to do better.
  • Due to the global nature of this program, each Evangelist Update may happen twice in a month.
    • One call would be time-oriented for the eastern part of the Americas and Europe.
    • The second call would be time-oriented for the western part of the Americas and Asia.

W3C Evangelists will attend an annual Evangelist Meeting, envisioned to be held in conjunction with TPAC.

• This meeting will make sure the Evangelist minimally gets a more in-depth annual update on key W3C Activities, strategies and directions.
• Evangelists should use TPAC as an event to move prospective Member discussions ahead in the same manner that the W3C Team does today.
• W3C will pay some of the costs for participating in this meeting. The funds available will be decided before each meeting so that the Evangelists can make appropriate plans.

W3C will provide a set of tools for the W3C Evangelists to execute their responsibilities. Some of the specifics are:

• Clearly identify the Evangelists association with W3C on the W3C website.
• Provide each Evangelists with W3C name cards with the designation of W3C Evangelist. The proposal is that each would receive a box of 500 cards per year.
• Availability of a W3C Evangelist logo. This logo will be used on the name cards according to usage guidelines set for broader usage by W3C Evangelists.
• The following W3C Team members serve as Territory Managers:
  • For Japan and Korea, Naomi Yoshizawa
  • For Greater China, Xiaoqian Wu
  • For EMEA, Marie-Claire Forgue
  • For the rest of the world or Global Evangelists, TBD
• Provide access to W3C Champions and Technical Staff. This would be in three ways:
  1. First to provide periodic updates to the Evangelists via the monthly Evangelist Update calls;
  2. Second to provide support for specific Recruitment opportunities, in coordination with the Territory Managers;
  3. Third to be a resource for events – either live or via remote participation.
• W3C will help with marketing materials.
  • Each business ecosystem has a Landing Page that is oriented to “the big picture” of the business ecosystem.
  • Each business ecosystem has a way for the Evangelists to easily find the latest information on the work going on in the business ecosystem.
    • Each Champion will ensure that there is a clear, concise presentation on the Business Value of working with W3C and that this presentation is updated no less than once every 12 months.
  • For significant W3C technical horizontal areas (Web Accessibility, Internationalization, Security and Privacy) they will also have resources available.

As part of their engagement, W3C Evangelists may be given access to W3C Member-only or Team-only information, as defined in the W3C Process Document. They must agree to maintain the confidentiality level of this information and to cease use of, and destroy any confidential information, when the Term ends.

The Evangelists may use the W3C name and logo to promote W3C activities and Membership. They may not use the W3C name or logo for unrelated activities or endorsements, and may not use the names of W3C Partners without their express permission. The Evangelists must stop using names and logos when the Term ends.

The W3C Evangelists agrees to follow W3C's Code of Conduct, and to avoid conflicts of interest or the appearance thereof.

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