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Showing content from https://www.w3.org/2011/tracking-protection/track/issues/10 below:

ISSUE-10: What is a first party?

Community Response 2012-01-08: Our acceptance of the Mayer-Lowenthal approach turns partly on its careful refusal to permit tracking by commonly branded affiliates under DNT: 1. Commonly branded affiliates may be in very different types of businesses and the fact that they share a corporate name is no guarantee that consumers will understand who they are or what they might do with their information.

Matthias Schunter, 30 Jan 2012, 17:25:28

Pursuant to the Chairs' decision to the Call for Objections, party/first party/third party is defined as:

A party is a natural person, a legal entity, or a set of legal entities that share common owner(s), common controller(s), and a group identity that is easily discoverable by a user. Common branding or providing a list of affiliates that is available via a link from a resource where a party describes DNT practices are examples of ways to provide this discoverability.

Within the context of a given user action, a first party is a party with which the user intends to interact, via one or more network interactions, as a result of making that action. Merely hovering over, muting, pausing, or closing a given piece of content does not constitute a user's intent to interact with another party.

In some cases, a resource on the Web will be jointly controlled by two or more distinct parties. Each of those parties is considered a first party if a user would reasonably expect to communicate with all of them when accessing that resource. For example, prominent co-branding on the resource might lead a user to expect that multiple parties are responsible for the content or functionality.

For any data collected as a result of one or more network interactions resulting from a user's action, a third party is any party other than that user, a first party for that user action, or a service provider acting on behalf of either that user or that first party.

Justin Brookman, 18 Dec 2013, 03:54:38

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