The ACSI® is the only national cross-industry measure of customer satisfaction that represents the U.S. economy.
As a proven predictor of financial performance, organizations from a wide range of diverse industries leverage the ACSI methodology to obtain science-based insights across the complete arc of the customer experience.
Press Release Travel Study 2025 Press Release Energy Utilities Study 2025 Latest Benchmarks Top 10 ACSI Scores by CompanyCompanies with top-level ACSI scores and changing customer satisfaction for the better, are today’s must-watch ...
The ACSI Difference ACSI Scores as Financial IndicatorsCompanies with high American Customer Satisfaction Index (ACSI®) scores typically do very well in the stock market ...
In competitive markets, firms are rewarded by treating their customers well and punished for treating them badly. The rewards/punishments show up, not only in earnings, but also in stock prices and make equity markets better aligned with consumer utility, which, in turn, causes an upward shift in demand curves. As a result, consumer spending increases and so does economic growth.”
– Claes Fornell, Founder and Chairman of ACSI®As the only national cross-industry measure of customer satisfaction available in the United States, the American Customer Satisfaction Index is a strategic resource for business, investment, and government communities alike.
Consumer Shipping and Mail Energy Utilities Finance and Insurance Government Health Care Manufacturing Nondurable Products Restaurants Retail Search and Social Media Telecommunications and Information Travel U.S. Overall Customer SatisfactionQuarter 4, 2024 – Over the long term, what is the stock return for companies with higher levels and greater improvements in customer satisfaction, relative to competition? ACSI researchers analyzed this using ACSI scores and stock prices of those companies from 2006 through the first month of 2025.
ACSI Portfolio vs. S&P 500Companies with high ACSI scores typically do very well in the stock market. If one created a portfolio of the top 30-35 ACSI companies in their respective industries each quarter, weighted by customer satisfaction elasticity to customer retention, it would demonstrate something quite extraordinary.
The American Customer Satisfaction Index is the only national cross-industry measure of customer satisfaction that represents the U.S. economy. Organizations of all types from a wide range of diverse industries use the respected ACSI methodology to obtain science-based insights across the complete arc of the customer experience.
Cross-Industry ComparisonOffers unique benchmarking capabilities with other industries and select best-in-class companies.
Stable multivariable modeling system for measuring customer satisfaction. Produces accurate, reliable customer experience data.
The only uniform, national, cross-industry measure of customer satisfaction.
Cause-and-effect model measures the drivers and outcomes of customer satisfaction.
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