Much of this Privacy Policy is divided into sections based on the way you may interact with Outbrain DSP. Please determine what user type you are. For each user type we’ve explained what information we collect and why, what cookies and other similar technologies we use, how we share such information, and your rights.
Site Visitors: You are a Site Visitor when you visit and interact with our web sites, web pages, interactive features, blogs and their respective contents at Outbrain.com (or any derivation, such as Outbrain.co.uk; Outbrain.fr; Outbrain.de etc.).
(a) What information we collect and why
We want to understand what services on Our Sites interest you and we want to remind you about the services we offer when you are not on Our Sites. To do this, we collect the following information from you: (i) IP address; (ii) User Agent data: device type (e.g., iPhone), browser type (e.g., Chrome), operating system (e.g., iOS); (iii) the pages visited on Our Site (e.g., the Outbrain DSP “About” page); (iv) the time of visit (and corresponding time zone); and (v) referring URLs and other information normally transmitted in HTTP requests (e.g., this information tells us how you arrived on Our Sites).
(b) What cookies and other similar technologies we use
Please see this Cookie Table under “Site Visitors” for a detailed list of the cookies (and their corresponding retention periods) we use when you visit Our Sites.
(c) How we may share information
In general, we do not share personal data about you with third parties for third party marketing or advertising purposes. However, we use various third parties (each listed on this Cookie Table) to help us market or advertise to you. For example, some of the cookies we use on Our Sites belong to third parties that will help Outbrain DSP market or advertise to you. We require that these third parties and companies agree to keep all information shared with them confidential and to use the information only to perform their obligations to us. We do this by entering into agreements with all third parties who process personal data on our behalf to ensure that they process your personal data in accordance with our strict instructions and all applicable data protection laws.
Our Sites may contain links to other websites that we do not own or operate. We do not control, recommend or endorse the content, products, services, privacy policies or practices of these third party websites. For example, on Our Sites you will notice clickable icons which take you to the Outbrain DSP Facebook page or the Outbrain DSP LinkedIn page. If you choose to click on these links, you should know that Facebook and LinkedIn may send their own cookies to your device and
they may independently collect personal data. It is therefore important that you read the Facebook and/or LinkedIn privacy policies.
(d) Your rights
The Terms of Service on Our Site govern the use of Our Site and also apply to you. You can stop using Our Site at any time. If you do, you may also want to remove any cookies that we have placed on any device used to access Our Site. If during your use of Our Sites you provided your email address, any email you receive from Outbrain DSP includes an “unsubscribe” option.
For European Territory Visitors, Outbrain DSP has implemented a consent management platform (powered by OneTrust) on Our Sites that provide visitors the opportunity to consent, or not consent, to cookies and similar tracking technologies on Our Sites. Upon accessing Our Sites, you will see a banner on the bottom of the page with information about the cookies we use. You may click the banner to reject any cookies that are not strictly necessary. Pressing “accept” on the banner or scrolling/clicking on Our Sites is an indication of your acceptance. Accordingly, Outbrain DSP’s lawful basis for processing personal data on Our Sites is consent. You may withdraw your consent at any time by clicking this button: Cookies Settings .
Business Partners: You are a Business Partner when you register (or email with Outbrain DSP) on behalf of the company you work for to use the the Outbrain DSP dashboard or any other of our services.
(a) What information we collect and why
You may provide certain personal data (such as email address) when you sign up for the Outbrain DSP Services or otherwise communicate or interact with us. If you apply to become a Business Partner, we may request additional information from you via advertiser application forms, insertion orders and other forms. We automatically collect information about your username’s actions in the Outbrain DSP dashboard.
We collect and process the personal data above in order to perform our obligations under our agreement as a Business Partner (or prospective Business Partner) with you including to:
(b) What cookies and other similar technologies we use
Please see this Cookie Table under “Business Partners” for a detailed list of the cookies (and their corresponding retention periods) we use with Business Partners.
(c) How we may share information with anyone
We may disclose certain Business Partner information to vendors, contractors, or others who assist the Outbrain DSP in delivering the services (e.g., credit card processing). Also see the Sharing section of this Privacy Policy.
(d) Your rights
If as a Business Partner you wish to verify, correct, update or request the deactivation of your information, you may go the to the Outbrain DSP dashboard edit your profile preferences or contact us at help@outbrain.com. If you are receiving Outbrain DSP emails, you may “unsubscribe” using a link in the email. Note unsubscribing shall not opt you out of notifications critical to providing the Outbrain DSP services (e.g., email invoices).
Outbrain DSP’s lawful basis for processing personal data of Business Partners is contractual.
Outbrain DSP Users: You are a Outbrain DSP User when you visit a page of a website or application where Outbrain DSP’s technology is used to serve advertisements.
(a) What Information we collect and why
We automatically collect the information listed below through tracking technologies such as cookies, pixel tags, beacons, and embedded scripts. We may also infer or collect additional information about you based on what we or our partners collect. Information is shared in the process of Programmatic Buying via the Open RTB (see our Glossary for more information.) This information helps provide our services and serve you ads which are most relevant to your interests.
Information Type Description Automatically collected information Identifiers: Zemanta online identifier, (UUID) advertiser ID and IP address. The Zemanta UUID and / or advertiser ID a sequence of numbers and/or letters. This UUID attaches itself to your device and varies depending on which browser you use. In other words,Outbrain DSP records a different UUID depending on which device and/or which browser you use when accessing publisher sites. For example, this means that you will have one UUID when you visit a site from your mobile phone using the browser Safari, and a different UUID when you visit a site from your iPad using the browser Safari. Outbrain DSP will combine and consolidate a UUID from a mobile device (handheld or tablet) from a browser that then accesses an application (or vice versa) from that same device. Internet or other electronic network activity information(b) What cookies and other similar technologies we use.
Cookies are a short string of characters which Outbrain DSP uses to uniquely identify a browser and a device. Outbrain DSP syncs these cookies with its partners in order to identify users across environments and know which segments our partners identify our users with. Please see this Cookie Table under “Outbrain DSP Users” for a detailed list of the first party cookies Outbrain DSP uses when you interact with sites where Outbrain DSP dashboard is used.
Pixel tags are transparent images or short snippets of Javascript that Outbrain DSP’’s partners and clients use to understand how their users interact with their properties online, including websites and mobile apps.
Outbrain DSP advertisers may implement the Outbrain DSP pixel on their websites. The Outbrain DSP pixel determines whether the user reaching the page where the pixel is installed has a Zemanta UUID. If there is a UUID associated with such an end user, Outbrain DSP allows advertisers to retarget those UUIDs and/or provides advertisers with the total number of UUIDs that reached such a page. If there was no Zemanta UUID on the page, the Outbrain DSP pixel does not collect any information about the user.
We encourage advertisers to disclose use of the Outbrain DSP pixel on their own websites. Outbrain DSP does not combine pixel information with a UUID’s profile.
Mobile advertising IDs (like IDFA) are unique IDs associated with individual mobile devices. Users can reset them by instructing their device to do so.
Outbrain DSP integrates with its client and partner’s Web Analytics software in order to observe how users behave after clicking on ads. Any data collection via web analytics software is governed by such client’s and/or third party’s privacy policy.
Outbrain DSP’s clients and other third parties who use Outbrain DSP services may use their own tags, pixels, cookies or other technology (or those of their other affiliates) within their advertisements and on certain websites. In such cases you will be subject to their privacy policy.
(c) How we may share information
Outbrain DSP may share some personal data (e.g., Zemanta UUID, device ID and IP address) with certain partners for the purpose of cookie syncing or based on technical requirements. Third parties may be able to ascertain your identity by using information we disclose to them in conjunction with other information they have.
Outbrain DSP may share some personal data with the following categories of trusted third party:
For a more detailed description of the above categories please see our Glossary.
(d) Your rights
You may opt out of Outbrain DSP’s personalised recommendations at any time. Opting-out means that Outbrain DSP will cease to collect data while you remain opted-out. You can opt out of personalisation on your desktop and mobile web here.
Note that opting out of personalised recommendations in applications is through the settings on your device (e.g., by following instructions for iOS devices and for Android devices.).
IMPORTANT – even though you have opted out of Outbrain DSP:
You may also opt out of receiving personalized ads served by us or other advertising companies through industry powered tools such as the NAI and/or EDAA www.youronlinechoices.eu). Visiting the NAI or EDAA consumer choice pages allows you to opt out of all some or all of the participating members’ services. Like Outbrain DSP’s opt out, these opt outs do not mean you will no longer receive any advertising – the advertisements will just not be tailored to you. You may continue to receive advertisements, for example, based on the particular website that you are viewing (i.e., contextually based ads). Also, if your browsers are configured to reject cookies when you visit the EDAA consumer choice pages, your opt out may not be effective.
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