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Outbrain Cookie Table – Privacy Outbrain

Strictly Necessary Cookies

These cookies are necessary for the effective functioning of our services, such as tracking fraudulent activity and behaviour. Accordingly, they cannot be switched off in our systems, unless our publisher partner is using a cookieless solution.

Name of the Controller/Cookie Purpose Expiration Link to Privacy Notice Akamai akacd_# Allows to assign a certain number of users to a specific version of the website 5 years https://www.akamai.com/legal/compliance/privacy-trust-center CHEQ AI TECHNOLOGIES Fraud prevention 1 year https://cheq.ai/privacy-policy/ DoubleVerify Inc. Advertising verification Session https://doubleverify.com/privacy-notice/solutions-privacy-notice Integral Ad Science, Inc. Advertising verification Session https://integralads.com/ias-privacy-data-management/policies/ Oracle Data Cloud – Moat Advertising verification Session https://www.oracle.com/legal/privacy/services-privacy-policy.html Outbrain opout Holds information about optout from Outbrain personalized advertising 5 years https://www.outbrain.com/privacy/ Zemanta zoptout Holds information about optout from Outbrain personalized advertising 5 years https://www.outbrain.com/privacy/privacy-policy-outbrain-dsp/ 

Functional Cookies

These cookies allow us to deliver content more effectively and improve the user experience on publishers’ websites, such as frequency capping. They are not used for personalized advertising. If they are blocked, it may alter the browsing experience and break some functionalities on some websites.

Name of the Controller/Cookie Purpose Expiration Link to Privacy Notice Aniview Ltd Used for technically playing video content 90 Days https://www.aniview.com/privacy-policy/ Outbrain ref-{} Stores the referring document information to identify the source of traffic to improve contextual recommendations 1 minute https://www.outbrain.com/privacy/ video intelligence AG Used for technically playing video content 90 Days https://www.vi.ai/legal/privacy-policy/ Vidazoo Ltd Used for technically playing video content 1 month https://vidazoo.gitbook.io/vidazoo-legal/privacy-policy

Personalized Advertising Cookies

These cookies are for personalized advertising purposes, to serve recommendations that may be interesting to Users, for conversion attribution and retargeting purposes. These cookies are set only if User gave a clear consent signal in countries where GDPR applies, or has not opted out under applicable privacy laws or relevant industry frameworks.

Name of the Controller/Cookie Purpose   Link to Privacy Notice Outbrain auid Holds the advertising ID of the User on mobile devices. Used for tracking user actions, such as pages visited and clicks on recommendations, and personalized advertising 90 days https://www.outbrain.com/privacy/ Outbrain obuid Holds the Outbrain UUID. Used for tracking user actions, such as pages visited, clicks on recommendations, and personalized advertising 90 days https://www.outbrain.com/privacy/ Outbrain dicbo_id Used for conversion attribution 7 days https://www.outbrain.com/privacy/ Zemanta sync Holds the timestamp when a cookie sync was last perfomed 7 days https://www.outbrain.com/privacy/privacy-policy-outbrain-dsp/  Zemanta zpb Used for conversion attribution when a browser does not allow third party cookies 1 day https://www.outbrain.com/privacy/privacy-policy-outbrain-dsp/  Zemanta zpbid Used to retrieve a click id in case of missing zpb cookie 1 day https://www.outbrain.com/privacy/privacy-policy-outbrain-dsp/  Zemanta zuid Holds the Zemanta UUID. Used for tracking user actions, such as pages visited, clicks on recommendations, and personalized advertising 1 year https://www.outbrain.com/privacy/privacy-policy-outbrain-dsp/  Third Party Advertising Cookies

We use third party advertising partners to synchronise advertising IDs, to improve the list of a User’s interests and show more relevant recommendations. These cookies are set depending on the User’s preferences with the applicable partners. For the retention periods of these cookies please refer to their privacy policies.

Name of the Controller/Cookie Purpose Expiration Link to Privacy Notice 5×5 US, LLC Cookie syncing Please see privacy policy Virtual Minds GmbH (Active Agent and Adition ) Cookie syncing Please see privacy policy illumin Inc. (former AcuityAds Inc.) Cookie syncing Please see privacy policy Adjust GmbH Attribution & Analytics Please see privacy policy Adjust Digital A/S Cookie Please see privacy policy ADman Interactive S.L.U. Cookie syncing Please see privacy policy Adobe Advertising Cloud Cookie syncing Please see privacy policy NextRoll, Inc. (Adroll) Cookie syncing Please see privacy policy AdTheorent Holding Company, Inc. Cookie syncing Please see privacy policy AdVlion Technology (HK) Limited Cookie syncing Please see privacy policy Adyoulike SA Cookie syncing Please see privacy policy Amazon Advertising Cookie syncing Please see privacy policy AppNexus Cookie syncing Please see privacy policy AppsFlyer Ltd.  Attribution & Analytics Please see privacy policy Baidu, Inc. Cookie syncing Please see privacy policy Basis Global Technologies, Inc. Cookie syncing Please see privacy policy BidSwitch GmbH Cookie syncing Please see privacy policy Bigo Technology Pte. Ltd. Cookie syncing Please see privacy policy

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Bombora, Inc. Cookie syncing Please see privacy policy Commerce Media Tech sp. z o.o. Cookie syncing Please see privacy policy Criteo SA Cookie syncing Please see privacy policy Dable Inc. Cookie syncing Please see privacy policy Dailymotion SA Cookie syncing Please see privacy policy Disqus, Inc. Cookie syncing Please see privacy policy Equativ (former Smart Adserver) Cookie syncing Please see privacy policy Eyeota Pte Ltd Cookie syncing Please see privacy policy Geistm Technologies Limited Cookie syncing Please see privacy policy GMO NIKKO Inc. Cookie syncing Please see privacy policy Google Advertising Products Cookie syncing Please see privacy policy GumGum, Inc. Cookie syncing Please see privacy policy ID5 Technology Ltd Cookie syncing Please see privacy policy Azerion Technology B.V. (Improve Digital) Cookie syncing Please see privacy policy Index Exchange, Inc. Cookie syncing Please see privacy policy Infolinks Media, LLC Cookie syncing Please see privacy policy InMobi Pte. Ltd Cookie syncing Please see privacy policy Intent IQ, LLC Cookie syncing Please see privacy policy Intimate Merger, Inc. Cookie syncing Please see privacy policy IQM Inc.Cookie syncing Cookie syncing Please see privacy policy IVIDENCE S.A.S.U. Cookie syncing Please see privacy policy Kargo Global Inc. Cookie syncing Please see privacy policy Kochava Inc. Attribution & Analytics Please see privacy policy LiveIntent Inc. Cookie syncing Please see privacy policy LiveRamp Holdings, Inc. Cookie syncing Please see privacy policy LoopMe Limited Cookie syncing Please see privacy policy Lotame Solutions, inc Cookie syncing Please see privacy policy Magnite, Inc. Cookie syncing Please see privacy policy Media Force, Ltd. Cookie syncing Please see privacy policy Media.net Advertising FZ-LLC Cookie syncing Please see privacy policy MGID Inc. Cookie syncing Please see privacy policy Microsoft Advertising Cookie syncing Please see privacy policy Pro Sportority (Israel) Ltd. (Minute Media) Cookie syncing Please see privacy policy Nativo, Inc. Cookie syncing Please see privacy policy Neodata Group srl Cookie syncing Please see privacy policy Neustar, Inc. (a TransUnion company) Cookie syncing Please see privacy policy Nexxen International Ltd. Cookie syncing Please see privacy policy Nielsen Holdings Limited Cookie syncing Please see privacy policy Ogury Limited Cookie syncing Please see privacy policy OpenX Cookie syncing Please see privacy policy Opera Software Ireland Limited Cookie syncing Please see privacy policy Outbrain DSP (formerly Zemanta) Cookie syncing Please see privacy policy popIn Inc. Cookie syncing Please see privacy policy Prebid.org, Inc. Cookie syncing Please see privacy policy PubMatic, Inc Cookie syncing Please see privacy policy PulsePoint, Inc. Cookie syncing Please see privacy policy Quantcast Cookie syncing Please see privacy policy QuantumCast digital GmbH Cookie syncing Please see privacy policy Rakuten Group, Inc. Cookie syncing Please see privacy policy Realtime Technologies GmbH (Kayzen) Cookie syncing Please see privacy policy RevContent, LLC Cookie syncing Please see privacy policy RTB House S.A. Cookie syncing Please see privacy policy Salesforce.com, Inc. Cookie syncing Please see privacy policy Seedtag Advertising S.L Cookie syncing Please see privacy policy Sharethrough, Inc Cookie syncing Please see privacy policy Smaato, Inc. Cookie syncing Please see privacy policy SMILE WANTED GROUP Cookie syncing Please see privacy policy SMN Inc. (Logicad) Cookie syncing Please see privacy policy StackAdapt Inc. Cookie syncing Please see privacy policy Start.io Inc Cookie syncing Please see privacy policy Ströer SSP GmbH (SSP) Cookie syncing Please see privacy policy Teads France SAS Cookie syncing Please see privacy policy Tehnorati (managed by iMDS, a division of Syn Technologies LLC) Cookie syncing Please see privacy policy Temu (Whaleco Technology Limited) Cookie syncing Please see privacy policy The Trade Desk Cookie syncing Please see privacy policy TripleLift, Inc. Cookie syncing Please see privacy policy Venatus Media Limited Cookie syncing Please see privacy policy Verve Group Europe GmbH (PubNative) Cookie syncing Please see privacy policy SATORISYS PTE. LTD. (Webeye) Cookie syncing Please see privacy policy Weborama SAS Cookie syncing Please see privacy policy Xandr, Inc. Cookie syncing Please see privacy policy Yahoo EMEA Limited Cookie syncing Please see privacy policy Yieldmo, Inc. Cookie syncing Please see privacy policy AppLovin Corporation Cookie syncing Please see privacy policy Bluesea Holdings Hong Kong Limited Cookie syncing Please see privacy policy Huawei (Petal Ads) Cookie syncing Please see privacy policy Lenovo Group Limited Cookie syncing Please see privacy policy LiveNetLife International d.o.o. Cookie syncing Please see privacy policy Mintegral entities Cookie syncing Please see privacy policy Singular Labs, Inc. Attribution & Analytics Please see privacy policy Liftoff Mobile, Inc. (Vungle) Cookie syncing Please see privacy policy ironSource Ltd. (Unity) Cookie syncing Please see privacy policy Xiaomi Group Cookie syncing Please see privacy policy Yeahmobi Inc. Cookie syncing Please see privacy policy Samsung Electronics Co., Ltd. Cookie syncing Please see privacy policy Branch Metrics, Inc. Attribution & Analytics Please see privacy policy

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