Is pervasive always negative?
Pervasive is most often used of things we don't really want spreading throughout all parts of something:
a pervasive problem
a stench that is pervasive
pervasive corruption
But pervasive can occasionally also be found in neutral and even positive contexts:
a pervasive rhythm
a pervasive sense of calm
The meaning isn't neutral when the Motion Picture Association of America (MPAA) uses it. Beginning in the early 1990s, the MPAA started giving the R rating to movies with "pervasive language." Most movies have language throughout, of course. The MPAA is using the phrase "pervasive language" to refer to the frequent use of a particular kind of language: profanity.
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