Communities will gain autonomy by being able to configure editing features.
See our past projects | Growth's History and objectives | Deployment table
To see updates on these initiatives and the specific projects underneath them stay informed!.
For the purposes of this team, “new contributors” are people who have registered accounts on a wiki project, even if they have not made an edit. To “retain” them means that they make edits and continue to make edits over time. Though we hope that contributors are retained for months and years, we know that they will first have to make it through their first days and weeks. Those first days and weeks are more likely to be the Growth team’s focus.
There are different periods of time over which we can measure retention. One definition might be “second month retention”, meaning a contributor is "retained" if they edit during their first month and also edit during their second month. But another definition might be “second week retention”, meaning a contributor is "retained" if they edit during their first week and also edit during their second week.
As we work, the Growth team will determine which types of retention are most important to track and to increase. See this page for a formal definition of retention.
Wikimedia projects need to have a constant stream of new contributors in order to become hubs for broad and deep content. New contributors replace experienced contributors who stop editing. They also increase the diversity of the editing community. This stream of new editors allows projects to grow their content while increasing the diversity of their content. But in many Wikimedia projects, the number of active contributors is decreasing or staying the same, and the retention rate of new contributors is also decreasing or staying the same. This issue was studied in the 2013 paper The Rise and Decline of an Open Collaboration System: How Wikipedia's reaction to popularity is causing its decline. The authors showed that active contributors in English Wikipedia began to shrink in 2007, with the major cause being increasing technical and cultural barriers for contributors. Since then, similar patterns have been seen in other Wikimedia projects.
Beyond the high-level numbers themselves, additional research suggests that many new contributors do not reach their full potential because contributing is both technically and culturally complicated. For instance, it is common for excited new contributors to have their first edits reverted or their first pages deleted without an informative explanation. This causes them to be confused and disappointed, and ultimately not to continue editing.
Together, the numbers, research, and stories, mean that we can do better to engage and retain new contributors. In particular, the Wikimedia Foundation decided to focus on mid-size Wikipedias because those projects need to grow their content, have challenges with contributor retention, and there is potential for software to help.
To better understand what causes new contributors to stay and to leave, the Wikimedia Foundation completed the New Editor Experiences research project in 2017. The project identified the main challenges experienced by new contributors to Wikipedia, and a set of potential solutions. See the “Challenges” and “Solutions” sections below for the details.
The Growth team formed un July 2018 to take action on the challenges and solutions identified by the research project. We will continue our relationship with the Czech and Korean communities by testing changes in those wikis first. When we discover changes that increase contributor retention, we will engage other communities to consider deploying those changes in more wikis.
Although much valuable research has already been done to help our team understand new editors, important open questions remain. The team records and prioritizes our open questions on this page . We will be deliberate about using research, data, surveys, and feature instrumentation to answer them.
The following is a list of healthy characteristics that we think wikis should exhibit with respect to new contributors. They are guiding principles for our team, and we hope to help make them a reality in the wikis we work with.
The mission of the Wikimedia Foundation's Growth team is to support new account holders by designing and building engaging, intuitive, and inclusive products that make it easier to join the Wikimedia movement.
Growth team vision[edit]We envision a thriving Wikimedia community where the barrier to entry for contributing to Wikipedia and other Wikimedia projects is lower, allowing more people to successfully become active editors, and advance into roles that require more experience, leading to a sustainable and diverse knowledge commons.
There are challenges that stand in the way of the principles above. The main challenges were identified by the New Editor Experiences research project that was completed in 2017. With the help of Czech and Korean community members, researchers interviewed 64 contributors to Czech and Korean Wikipedias to learn about why they started editing, what they found easy or difficult, and if they've stopped editing, why they stopped. The project surfaced a set of technical, conceptual, and cultural challenges, summarized below (2017 observations). Growth team’s work, along with other Wikimedia Foundation teams, helps wikis overcome these challenges so that the principles can become reality.
The Growth team will attempt multiple solutions to the above challenges, and we will learn and expand as we go along. These are the findings from the New Editor Experiences project that will guide the solutions we attempt:
Those trends lead to two main categories of solutions to the challenges described above. The work of our team will usually fit into one of these categories:
This page contains the list of ideas that the team has considered and discussed with communities.
We want to hear from you! Please check out this guide on engaging with the Growth team!
These are links and research that underpin the background, principles, challenges, and solutions above, and that continue to shape our team’s thinking.
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