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Copyright in Medical Communications | CCC

Industry Insights

In-the-field professionals share their perspectives on common copyright and compliance challenges in medical communications.

Q: In the 30 April 2025 Industry Insight, Leslie Lansman, Global Permissions Manager at Springer Nature, based in the UK, provided her perspective on a reader question about what a rightsholder should do when copyrighted content is reused without permission. This week, Leslie expands on her experience addressing these situations.  

The rightsholder’s legal team should determine, depending on the specific situation, how and what action may be taken as a next step (if anything) based on the organization’s policies. In certain scenarios, other teams such as Anti-Piracy departments may be brought in to assist in any resolution. 

When faced with these situations, I’ve worked with our legal team to determine the appropriate course of action. To help inform my discussion with the legal team, I provide relevant information about what I know of the situation, such as 

I find that most often people want to do the right thing, and often a licensing solution may exist, and many publishers will be open to working with organizations or individuals to resolve concerns. From understanding how copyright exceptions or limitations apply to appreciating the differences in publication licenses, copyright can be complicated. Again, partnering with legal counsel is key when addressing these matters. Your organization’s enforcement strategy and policies should always guide your response. 

7 May 2025

Industry Insights is provided for informational purposes only and is not legal or other professional advice. If you have legal questions, please consult your own legal counsel. Also note that the opinions expressed here are those of the author(s) and not necessarily those of CCC or its affiliates and may be specific to a particular jurisdiction. The content on this page is provided “as is” and no representations are made that the content is error-free.

CCC reached out to Leslie Lansman, Global Permissions Manager at Springer Nature, based in the UK, for her perspective on this reader question.  

If you see you or your organization’s content being reused without permission or being reused in a way that goes beyond the terms of any existing license, you should check with your legal team to determine their general policies and typical responses to handling these types of issues. 

Different companies have different policies in place and it’s important to work with your team to ensure a consistent approach. When you talk to your team, you’ll want to provide them with detailed and relevant information including specifically identifying and describing what content was reused, how you discovered the reuse, details on who reused the content (including information on any affiliated organization), and any other information you think may help explain what happened, how, and why. Screen shots, URL links, or other forms of confirmation regarding the reuse are all extremely helpful. Finally, it is advisable to raise such issues with your legal team as soon as you discover them so that any response may be undertaken in a timely manner. 

By working with your legal department, you help ensure that these types of problematic reuses are analyzed appropriately and handled in accordance with best practices.  

30 April 2025

Tracy Forrester, Manager, Reprint Operations at CCC, shares her perspective below.

A reprint is a professionally produced, commercial quality reprint of a complete scholarly published journal article. The journal article can be customized with a cover page, code or disclaimer, and may be black and white or color. Reprints are produced in bulk quantities and distributed for external use, often for promotional or marketing purposes. A permission request does not involve printing or delivery of material. A permission request is purely clearance of published material to be reused or shared to a wide audience. Permission requests usually stem from customers who would like to share or display a portion of an article, such as a figure, chart or image in a presentation to a large audience.

23 April 2025

CCC reached out to Leslie Lansman, Global Permissions Manager at Springer Nature, based in the UK, for her perspective on this reader question.   

When sending promotional or medical materials by email to external healthcare providers, you may wish to include links to bibliographic references to support your message. However, rules around hyperlinks can vary depending on the jurisdiction. Therefore, it’s always best to reach out to the rightsholder or your organization’s copyright officer or legal counsel for guidance about how your particular use may be treated in your jurisdiction.  That said, here are some considerations to help evaluate your use case:  

While, depending on your use case, you may be able to hyperlink to content on a webpage, remember, this does not mean you are free to copy and paste the content that appears on the webpage elsewhere without permission. If in doubt, it is advisable to contact the website owner or review the website’s relevant terms and conditions or follow up with your organization’s copyright expert or legal team. 

16 April 2025

CCC eBook 

Guide to Understanding Copyright and Content Reuse in Medical Communications

This detailed guide was created by CCC to offer information on copyright law, both U.S. and internationally, insights into the basics of copyright ownership, what is and isn’t protected by U.S. copyright law, and strategies for evaluating companies’ copyright compliance and making informed decisions about everyday content reuse.

Learn more about copyright in Medical Communications

Watch a panel of experts discuss copyright as it pertains to the work of medical communications professionals, including common use cases around MedComms permissions, standards-related questions, open access, tables, figures, charts and more.

Learn about common misconceptions around content access and reuse and view guidelines for educating yourself—and your clients—on the responsible use of published content.

Register today to join our educational webcast designed to help Medical Communications professionals build awareness of copyright and content use.

CCC Marketplace

A Single Destination for Your Copyright Permissions, Content, and Reprints Needs

CCC Marketplace is an e-commerce site with more than 175 million searchable works from thousands of leading STM publishers and societies. Marketplace allows you to get permissions faster, purchase content, and request reprints without having to navigate multiple publisher websites and unique workflows.

You can also search, order, and manage multiple permissions requests at once and manage your invoices and payments in a single system using Marketplace’s project workflow tools.

CCC takes a consultative approach with a mission to create solutions together.

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