The simple sites of the past web environment (termed as web 1.0) have given way to complex sites with confusing content in today’s Web 2.0 environment. Usability issues surrounding Web 2.0 emphasize simplifying content on the GUIs, which need to be presented as infotainment – a combination of information and entertainment. Web 3.0 is already emerging on the horizon. The massive amount of user-generated content on Web 3.0 needs to be continuously and dynamically organized. Designers are still using heuristics of Web 1.0 to cope with the requirements of complex Web 3.0 environments. Questions arise as to whether Nielsen’s original set of heuristics continue to be valid for Web 2.0 environments. Web 2.0 category sites like YouTube are found to obey only two of the ten Nielsen heuristics but yet continue to be one of the most popular websites in the world today. What possibly can explain this is the starting point of this paper’s posit. This paper makes an attempt to examine the relevance of Web 1.0 heuristics in the Web 2.0 environment, in the context of Indian users of music sharing sites. The bottom of the pyramid paradigm can be used to explain the user behavior of the large mass of Indian users. This paper also attempts to project what kind of heuristics are likely to evolve for Web 3.0 environment based on the analysis of qualitative user behavior data collected on a music website.
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