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Tag Managers Market Report, July 2025

Technologies > Tag Managers > Reports Overview > Market Report

Get all the information about tag managers in an extensive report.

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tag managers reports

This extensive report shows many detailed statistics of the tag manager market.

Our technology market report is a detailed monthly report on the usage of tag managers on websites. The report comes via email as a PDF file and has over 5,950 pages with hierarchical bookmarks that make it easy to navigate. It covers this information:

• List of all tag managers
  Which tag managers are covered? Shows a list of all 7 tag managers monitored for our surveys, together with a short description and a link to the website.
• Usage and Market Share Report
  How popular is each of the tag managers? Shows percentages of usage and market shares for all tag managers that we monitor. Also shows how much these figures changed compared to the last month and to the last year.
• Historical Trend Report
  How did the popularity of the tag managers change over time? Shows tables and diagrams of historical trends of usage and market shares for all tag managers since January 2014. Please note, that we permanently keep adding more tag managers to our surveys, therefore not all of them cover the entire time frame.
• Growth Rate Report
  Which are the fastest growing tag managers? Shows the current growth rates in the usage of all tag managers both in absolute figures and percentages in the last month and in the last year.
• Trend Analysis Report
  Which market segments contributed most to usage changes of each tag manager? Shows which geographical regions, identified by top level domain and content language, saw the most significant popularity gains or declines in the popularity of the various tag managers in the last 12 months.
• New Site Usage Report
  How popular is each of the tag managers among new sites? Shows percentages of usage and market shares for all tag managers among sites that were first visited in the last month, because they have only recently entered the top 10 million sites.
• Top Site Usage Report
  Which tag managers are primarily used by high traffic sites? Shows for each tag manager the share of top sites among all the sites that use that specific tag manager.
• Page Speed Report
  What is the average speed when loading pages of different tag managers? Shows for each of the 7 tag managers, for which we have at least 100 measurements, the average Time to First Byte (TTFB) and Largest Contentful Paint (LCP) measurements, obtained from Google's Chrome User Experience Report (CrUX).
• Change Report
  Which percentage of sites switched between tag manager? Shows for each tag manager the percentages of websites that recently switched to or from another tag manager as well as the top five tag managers that were involved in such changes.
• List of up to 300 sites that switched between tag managers
  Which popular sites changed their tag manager? Shows the 300 most popular sites that switched from one tag manager to another in the last month (if there are that many sites in a month). Also shows the involved tag managers.
• List of sites that use specific tag managers
  For each of the 7 tag managers: which popular sites use it, which sites started or stopped using it recently? Shows up to 50 popular sites that use a specific tag manager, and up to 50 sites that started using it in the last month, and up to 50 sites that stopped using it in the last month (if there are that many sites in a month).
• List of top sites that use none of the tag managers
  Which popular sites don't use any tag manager that we monitor? Shows the 300 most popular sites that do not use a tag manager.
• Market Position Report
  Where in the market diagram are the tag managers? Shows the market position of the tag managers in terms of popularity and usage by high traffic sites.
• Ranking Breakdown Report
  Which tag managers are popular among high traffic sites? Shows usage and market shares and ranks of all tag managers among websites within popularity ranges of the Alexa ranking, that is among the top 1 million sites, the top 100,000, the top 10,000 and the top 1,000 sites.
• Multiple Tag Managers Usage Report
  How frequently are more than one tag manager used on one site, and which ones? Shows for each tag manager statistics on the usage together with other tag managers. We identify here usage on the same site, not necessarily on the same page.

• Cross-Technologies Market Segmentation Reports
  Which tag managers are particularly strong in which markets? A large set of reports evaluating the combined usage of two categories of web technologies. This shows, for example, the usage and market shares and ranks of all tag managers on any top level domain compared to the usage on all websites.

  These detailed reports are available not only for top level domains, but also for the usage of tag managers broken down by

  • Content Management Systems
  • Server-side Programming Languages
  • Client-side Programming Languages
  • JavaScript Libraries
  • CSS Frameworks
  • Web Servers
  • Web Panels
  • Operating Systems
  • Web Hosting Providers
  • Data Center Providers
  • Reverse Proxy Services
  • DNS Server Providers
  • Email Server Providers
  • SSL Certificate Authorities
  • JavaScript Content Delivery Networks
  • Traffic Analysis Tools
  • Advertising Networks
  • Social Widgets
  • Site Elements
  • Structured Data Formats
  • Markup Languages
  • Character Encodings
  • Image File Formats
  • Top Level Domains
  • Server Locations
  • Content Languages
• Geographical Distribution Report
  Which tag manager is the most popular one in each country? Shows a colored world map indicating the most popular tag manager by country.

Please see technologies overview for explanations on the methodologies used in the surveys, and read our disclaimer to learn about possible incompleteness and inaccuracy of our data.

This is a preview of the current report's table of content.

Purchasing this report entitles you to use the information within your organization and in direct non-public communication with your business partners. The data may not be published or sold to third parties.

If you want to order this report, please proceed to the order form.

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