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Usage Statistics and Market Share of Google Tag Manager for Websites, July 2025

Technologies > Tag Managers > Google Tag Manager

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These diagrams show the usage statistics of Google Tag Manager as tag manager on the web. See technologies overview for explanations on the methodologies used in the surveys. Our reports are updated daily.

Google Tag Manager is used by 99.7% of all the websites whose tag manager we know. This is 47.9% of all websites.

This diagram shows the historical trend in the percentage of websites using Google Tag Manager.
Our dedicated trend survey shows more tag managers usage and market share trends.

You can find growth rates of Google Tag Manager compared to all other tag managers in our Google Tag Manager market report.

This diagram shows the market position of Google Tag Manager in terms of popularity and traffic compared to the most popular tag managers.
Our dedicated market survey shows more tag managers market data.

• Google.com
• Youtube.com
• Cloudflare.com
• Wordpress.org
• Netflix.com
• Spotify.com
• Digicert.com
• Vimeo.com
• Samsung.com
• Nih.gov

• Blitz.bg
• Oigo.com
• Tvmalaysia.live
• Bancolombia.com
• Journaldequebec.com

• Hubspot.com
• Kleinanzeigen.de
• Pravda.ru
• Calculator.net
• 69shuba.com

You can find more examples of sites using Google Tag Manager in our Google Tag Manager market report, or you can request a custom web technology market report.

Get a notification when a top site starts using Google Tag Manager.

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