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Usage Statistics and Market Share of Meta Pixel for Websites, July 2025

Technologies > Traffic Analysis Tools > Meta Pixel

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These diagrams show the usage statistics of Meta Pixel as traffic analysis tool on the web. See technologies overview for explanations on the methodologies used in the surveys. Our reports are updated daily.

Meta Pixel is used by 16.9% of all the websites whose traffic analysis tool we know. This is 9.7% of all websites.

This diagram shows the historical trend in the percentage of websites using Meta Pixel.
Our dedicated trend survey shows more traffic analysis tools usage and market share trends.

You can find growth rates of Meta Pixel compared to all other traffic analysis tools in our Meta Pixel market report.

This diagram shows the market position of Meta Pixel in terms of popularity and traffic compared to the most popular traffic analysis tools.
Our dedicated market survey shows more traffic analysis tools market data.

• Netflix.com
• Wordpress.com
• Mit.edu
• Dailymail.co.uk
• Businessinsider.com
• Globo.com
• Indiatimes.com
• Newsweek.com
• Uol.com.br
• Heylink.me

• Tokobeauty.shop
• Autotrader.ca
• Ferramentagimal.it
• Tektem-europe.eu
• Yandmarket.jp

• Netflix.com
• Newsweek.com
• Heylink.me
• Bookmyshow.com
• Ekstrabladet.dk

You can find more examples of sites using Meta Pixel in our Meta Pixel market report, or you can request a custom web technology market report.

Get a notification when a top site starts using Meta Pixel.

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