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Usage Statistics and Market Share of Google Ads for Websites, July 2025

Technologies > Advertising Networks > Google Ads

Usage statistics and market share of Google Ads for websites

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These diagrams show the usage statistics of Google Ads as advertising network on the web. See technologies overview for explanations on the methodologies used in the surveys. Our reports are updated daily.

Google Ads is used by 99.2% of all the websites whose advertising network we know. This is 47.0% of all websites.

Historical trend

This diagram shows the historical trend in the percentage of websites using Google Ads.
Our dedicated trend survey shows more advertising networks usage and market share trends.

You can find growth rates of Google Ads compared to all other advertising networks in our Google Ads market report.

Market position

This diagram shows the market position of Google Ads in terms of popularity and traffic compared to the most popular advertising networks.
Our dedicated market survey shows more advertising networks market data.

Popular sites using Google Ads Random selection of sites using Google Ads Sites using Google Ads only recently More examples of sites

You can find more examples of sites using Google Ads in our Google Ads market report, or you can request a custom web technology market report.

Technology comparisons

Our visitors often compare the usage statistics of Google Ads with Carbon Ads.

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