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One of W3Techs web technology surveys. https://w3techs.com/ W3Techs Monthly Survey: Usage of Traffic Analysis Tools for Websites 2002-05-06T00:00:00Z 2025 Q-Success <p>This is the July 2025 issue of the monthly W3Techs overview of the most frequently used traffic analysis tools.</p><p>You can find the complete and most up-to-date survey at <a href="https://w3techs.com/technologies/overview/traffic_analysis">W3Techs.com</a>.</p><table cellspacing="1" cellpadding="4" border="1" style="border-collapse:collapse" bgcolor="#f0f0f0" align="center"><tr><th>Rank</th><th>Traffic Analysis Tool</th><th>Usage</th><th>Change</th><th>Market Share</th><th>Change</th></tr><tr><td>1.</td><td>Google Analytics</td><td>46.5%</td><td>-0.3%</td><td>81.3%</td><td>-0.1%</td></tr><tr><td>2.</td><td>Meta Pixel</td><td>9.7%</td><td></td><td>16.9%</td><td></td></tr><tr><td>3.</td><td>WordPress Jetpack</td><td>4.3%</td><td>-0.1%</td><td>7.5%</td><td>-0.1%</td></tr><tr><td>4.</td><td>Yandex.Metrica</td><td>3.8%</td><td></td><td>6.6%</td><td></td></tr><tr><td>5.</td><td>Hotjar</td><td>2.3%</td><td>-0.1%</td><td>4.1%</td><td></td></tr><tr><td>6.</td><td>MonsterInsights</td><td>2.0%</td><td></td><td>3.4%</td><td>-0.1%</td></tr><tr><td>7.</td><td>Matomo</td><td>1.6%</td><td></td><td>2.8%</td><td></td></tr><tr><td>8.</td><td>Microsoft UET</td><td>1.3%</td><td>-0.1%</td><td>2.3%</td><td>-0.1%</td></tr><tr><td>9.</td><td>Snowplow</td><td>1.2%</td><td></td><td>2.1%</td><td></td></tr><tr><td>10.</td><td>Cloudflare Web Analytics</td><td>0.9%</td><td>+0.1%</td><td>1.5%</td><td></td></tr><tr><td colspan=99>Copyright © July 2025 W3Techs.com</td></tr></table> https://w3techs.com/technologies/overview/traffic_analysis Traffic Analysis Tools July 2025 Usage of Traffic Analysis Tools for Websites, July 2025 2025-07-01T00:00:00Z W3Techs.com
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