Last updated 2 months ago
[Last Modified: February 25, 2025]
This privacy policy (“Privacy Policy” or “Policy”) describes how Vidazoo Ltd. d/b/a Perion (“Company”, “we”, “us”, or “our”) collect, use and disclose certain information, including your personal information and the choices you can make about that information.
Company operates a unique technology for displaying online video content through a multi-screen video player technology, as well as enrich the content by placing ads which are available through the Company ad bidding and serving marketplace (“Services”). The Services further includes the ad server platform which provides publishers, as applicable, with BI and analytic reports and enable the optimization of ad campaigns (“Platform”).
This Privacy Policy which is incorporated by reference in our website and the (together the “Terms”), governs our processing practices when you merely visit and browse our website (“website”), or when you, either a publisher, advertiser or other ad-network use our Services.
This Privacy Policy applies to all users worldwide. If you are a resident of California, please refer to Section 14. Additional Privacy Information for California Residents for information about the categories of Personal Information we may collect and your rights under California privacy laws. If you are a resident of Colorado, Connecticut, Florida, Montana, Nevada, Oregon, Texas, Virginia, or Utah, please refer to Section 15. Additional Privacy Information for Certain United States Residents, which includes additional information about privacy rights for residents of certain U.S. jurisdictions.
For the purpose of this Privacy Policy a visitor, publisher, advertiser and ad network collectively shall be referred to as “you” unless the distinction is required.
Perion participates in the IAB Transparency & Consent Framework and complies with its Specifications and policies. Vidazoo Ltd.’s vendor number within the framework is 744.
1. POLICY AMENDMENTS:
We reserve the right to amend this Policy from time to time, at our sole discretion. The most recent version of the Policy will always be posted on the website. The updated date of the Policy will be reflected in the “Last Modified” heading. We will provide notice to you if these changes are material, and, where required by applicable law, we will obtain your consent. Any amendments to the Policy will become effective within 30-days upon the display of the modified Policy. We recommend you review this Policy periodically to ensure that you understand our most updated privacy practices.
2. CONTACT INFORMATION AND DATA CONTROLLER INFORMATION:
Company (a member of the Perion Network Ltd group) incorporated under the laws of Israel, and it is the controller of your Personal Data.
You may contact us and our DPO as follows:
● By Email:
● By Mail: 2 Leonardo Da Vinci Street, Floor 24, Tel Aviv, Israel, Zip Code 6473309
Representative for data subjects in the EU, UK and Switzerland:
We value your privacy and your rights as a data subject and have therefore appointed Prighter Group with its local partners, detailed below, as our privacy representative and your point of contact.
– EU representative: Maetzler Rechtsanwalts GmbH & Co KG with a registered address at Schellinggasse 3/10, 1010 Vienna, Austria.
– UK-GDPR representative: Prighter Ltd with a registered address at 20 Mortlake Mortlake High Street, London, SW14 8JN, United Kingdom.
– Swiss FADP representative: Prighter CH GmbH with a registered address at Obergrundstrasse 17, 6002 Luzern, Switzerland
3. DATA SETS WE COLLECT AND FOR WHAT PURPOSE:
You can find here information regarding the purposes for which we process your personal data as well as our lawful basis for processing, the definition of “personal” and “non-personal” data, and how it is technically processed.
Non-Personal Data
During your interaction with our website and Services, we may collect aggregated, non-personal non-identifiable information, which may be made available or gathered via your access to and use of the Services (“Non-Personal Data “). We are not aware of the identity of the user from which the Non-Personal Data is collected. The Non-Personal Data being collected may include your aggregated usage information and technical information transmitted by your device, such as: the type of browser or device you use, language preference, time and date stamp, country location, etc.
Personal Data
We may also collect from you, directly or indirectly, during your access or interaction with the website or Services, individually identifiable information, namely information that identifies an individual or may, with reasonable effort, be used to identify an individual (“Personal Data”). The types of Personal Data that we collect as well as the purpose for processing and the lawfulness are specified in the table below.
We do not knowingly collect or process any Personal Data constituting or revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, genetic data, biometric data, data concerning a person’s health or data concerning a person’s sex life or sexual orientation (“Special Categories of Personal Data”).
The table below details the processing of Personal Data, the purpose, lawful basis, and processing operations:
Online Identifiers and Usage Data:
When you access our website, we collect certain online identifiers such as: IP address, cookie ID, agent ID, unique identifiers (“Online Identifiers”).
We use tools, pixels and cookies, provided by third party analytic and marketing providers which collect online behavior data, insights and segments on website visitors so that we can detect if you are a potential partner. This data includes your click stream data, which sites your visited, which pages you viewed on our website, etc. (“Usage Data”). The Usage Data is usually connected to an Online Identifier.
Maintaining the Website, Marketing and Analytics:
First party cookies are strictly necessary and are used to enable the operation of the website. Third party cookies collect the Online Identifiers to provide us with analytic and marketing services.
We use Usage Data for our marketing purpose and for identifying potential partners and prospects.
We process the Online Identifiers and Usage Data through third party cookies based on consent which is provided through the cookie notice and consent manager. You may withdraw consent at any time by using the cookie preference settings available in the Cookie Preferences.
First party cookies are strictly necessary and processing of Online Identifiers is subject to our legitimate interest.
Contact Information:
If you voluntarily contact us, you may be required to provide us with certain information such as your name, job title, company name, email address (“Contact Information”) and any additional information you decide to share with us. Further, when you sign up to our newsletter you will be requested to provide yiur email address.
Newsletter Registration or Respond to a Quary:
We will use your email in order to send you our newsletter and other marketing materials.
We will use this data to respond to your inquiry.
We process such Contact Information subject to our legitimate interest.
We may keep such correspondence if we are legally required to.
You may opt-out at any time from the newsletter through the “unsubscribe” link within the email.
Job Application Information:
In the event you apply for a position posted on our website and submit your CV we will process the information included in the CV and the application form, including name, email address and phone number, employment history and education. Also, where allowed or required by law, we may process diversity and inclusion data regarding your candidacy, such as, ethnic, gender, or any disability.
In addition, we may collect further information from public and online sources, referees, and former employers and combine such data with your other data (“Candidate Information”).
Recruitment:
We will use this information to process your job application and for recruitment purposes.
Further, we may process your information in order to comply with corporate governance and legal and regulatory requirements (including the retention of such information).
We may use third parties’ services and platforms to manage the recruitment process, for more information please see https://perion.com/candidate-privacy/
We process such information subject to our legitimate interest.
For further details see here:https://perion.com/candidate-privacy/
White Paper “Blueprints”:
In order to download the blueprints available on the website you will be required to provide contact information such as name, email address, and company name.
We will use this information to provide you with the whitepaper.
We process such information subject to contract necessity in order to provide you and send the whitepaper.
ADVERTISERS AND PUBLISHERS
Account:
When the publisher uses our Service, they will create an account or be designated with an account, from which you may use the Service and review the reports. The account information includes you Contact Information, billing information, access logs and usage data (such as the time and date the account was accessed the duration).
Account information is processed solely to provide the Services.
Processed for the purpose of fulfilling our contract obligations with. Usage data is used to fix errors and for our legitimate interest in improving our services.
Email Address, Invoices: we will send publishers’ invoices, materials and marketing content through the email information you provided during your onboarding.
Direct Marketing:
We will use this information to keep you updated with offers and content such as updates, new capabilities and features, and to send you invoices and supporting documentation.
We process such information subject to our legitimate interest. You can opt-out at any time, however certain content (such as invoices) will still be sent.
Information Provided Through Support: If you contact us for support, we will process your Contact Information and any other information you provide us with
Support:
We process the information solely to provide you with the technical support needed.
Processed for the purpose of fulfilling our contract obligations with.
End User Data:
End users, are individuals browsing publishers’ assets and views advertisers’ ads (“End User”), we process certain information on End Users (“End User Data”): identifiers, unique identifier, IP address, Privacy or Preference String, TCF sting, the URL the End User is browsing, the interaction with the ads or the publisher assets (viewed, clicked, etc.), country level location extracted from the IP, type of browser, language, type of device and other technical data.
Deliver and display contextual content and advertising, reporting and measurements:
We use the End User Data to place contextual content, which is not advertisement.
We share the End User Data with the advertisers so that they are able to display relevant advertisement to you.
We use the End User Data
We use the aggregated End User Data to provide our publishers with insights and reports regarding their campaigns, meaning aggregated measurements and reporting.
We process the End User Data upon consent provided through the consent string, TCF string.
Otherwise, the aggregated data is used in our legitimate interest in providing the Service, and conducting research for improving the Service, all as detailed in the Legitimate Interest Claim below.
In certain aspects of our Service, we act as the “data processor” or “service provider”, in which we will rely on our publishers to obtain the necessary lawful basis for processing the end user personal data.
End User Consent & Privacy Preference:
When you visit a website and are given the option to consent to the use of profiles for personalized advertising, your decision is saved and shared with advertising providers. This ensures that the advertisements you see align with your chosen preference.
The collection and processing of your consent and privacy preferences enable us to (i) verify information about the transparency, consent, or objection to certain advertiser, processing activity etc. (ii) Retrieve or pass on consent strings. (iii) Respect signals communicated by a CMP or received from a third party who forwarded the signal originating from a CMP.
We process such information subject to our legitimate interest as such processing is necessary in order to enable our service and to allow third party entities to respect your privacy preferences.
Please note that the actual processing operation per each purpose of use and lawful basis detailed in the table above may differ. Such processing operation usually includes a set of operations made by automated means, such as collection, storage, use, disclosure by transmission, erasure, or destruction. The transfer of personal data to third-party countries, as further detailed in the Data Transfer Section, is based on the same lawful basis as stipulated in the table above.
In addition, we may use certain Personal Data to prevent potentially prohibited or illegal activities, fraud, misappropriation, infringements, identity thefts, and any other misuse of the Services and to enforce the Terms, as well as to protect the security or integrity of our databases and the Services, and to take precautions against legal liability. Such processing is based on our legitimate interests.
We may collect different categories of Personal Data and Non-Personal Data from you, depending on the nature of your interaction with the Services provided through the website and Platform, as detailed above. If we combine Personal Data with Non-Personal Data, the combined information will be treated as Personal Data or for as long as it remains combined.
4. OUR LEGITIMATE INTEREST CLAIM (DISCLOSURE AS REQUIRED BY TCF 2.2):
In addition to the information provided in the section above, we want to take a moment to explain the legitimate interest at stake when we process End User Data, as it directly impacts the services we provide to our publishers and advertisers. In most cases when we, or our publisher, deliver interest based, cross contextual advertisements that cater to your interests and preferences, we will base the processing of Personal Data on consent, as detailed in the table above, and transfer your preference to our publishers and advertisers. However, when we use certain data, which includes Personal Data such as Online Identifiers, for collecting and processing your consent and privacy preferences, improving the services, or technically delivering the ads, we do so based on our legitimate interest is essential to the sustainability of our platform and services and allowing us to demonstrate compliance with the accountability principle pursuant to GDPR Art. 5(2) and 24. This processing should be expected by End Users. We understand that privacy is of utmost importance, and we are committed to protecting your rights. We adhere to applicable privacy standards and regulations, provide transparent information about our data processing practices, and you have the ability to control your preferences and opt out. We want to assure you that we conduct a careful balancing test to ensure that our legitimate interest does not unduly infringe upon your rights and freedoms.
5. HOW WE COLLECT YOUR INFORMATION:
Depending on the nature of your interaction with us, we may collect the above detailed information from you, as follows:
· Automatically, when you visit our website or interact with our Platform, including through the use of Cookies (as detailed below) and similar tracking technologies.
· When you voluntarily choose to provide us with information, such as when you contact us, all as detailed in this Policy.
· Provided from third-parties, such as our publishers, applicable cookie management platforms and etc.
6. COOKIES AND SIMILAR TECHNOLOGIES:
7. DATA SHARING – CATEGORIES OF RECIPIENTS WE SHARE PERSONAL DATA WITH:
We share your data with third parties, including our advertisers and publishers or service providers that help us provide our Services. You can find here information about the categories of such third-party recipients.
End User Data, End User Consent and Privacy Preferences
Enabling the advertisers to display ads or content that best suit such web-page, as a part of our Services.
As part of our Services, we provide our publishers with reports that includes measurements data of ads and other information on how effective the campaign is, the applicable revenues, the number of views or clicks the ad generated and where, etc.
Third Party Fraud detection providers
These service providers ensure the End Users’ are actual individuals and not fraudulent traffic.
We may disclose Personal Data to our service providers, contractors and third parties, including, but not limited to, our cloud and hosting provider, analytics and marketing providers, payment processors, recruitment providers, CRM systems, Salesforce, etc., the service providers are limited by contracts which limit their use of the data, and requires implementing security measures. The service providers process the data solely to provide the needed services. These entities are prohibited from using your Personal Data for any purposes other than providing us with requested services.
Any acquirer of our business
We may share Personal Data, in the event of a corporate transaction (e.g., sale of a substantial part of our business, merger, consolidation or asset sale). In the event of the above, our affiliated companies or acquiring company will assume the rights and obligations as described in this Policy.
Governmental agencies, or authorized third parties.
Subject to law enforcement authority request.
We may disclose certain data to law enforcement, governmental agencies, or authorized third parties, in response to a verified request relating to terror acts, criminal investigations or alleged illegal activity or any other activity that may expose us, you, or any other user to legal liability, and solely to the extent necessary to comply with such purpose.
When we share information with services providers, publishers and advertisers, we ensure they only have access to such information that is strictly necessary for us to provide the Services. These parties are required to secure the data they receive and to use the data for pre-agreed purposes only while ensuring compliance with all applicable data protection regulations (such service providers may use other non-personal data for their own benefit).
8. DATA RETENTION:
In general, we retain the Personal Data we collect for as long as it remains necessary for the purposes set forth above, all under the applicable regulation, or until you express your preference to optout, where applicable.
Other circumstances in which we will retain your Personal Information for longer periods of time include: (i) where we are required to do so in accordance with legal, regulatory, tax, or accounting requirements, or (ii) for us to have an accurate record of your dealings with us in the event of any complaints or challenges, or (iii) if we reasonably believe there is a prospect of litigation relating to your Personal Data. Please note that except as required by applicable law, we will not be obligated to retain your data for any particular period, and we may delete it for any reason and at any time, without providing you with prior notice if our intention to do so.
9. SECURITY MEASURES:
We work hard to protect the Personal Data we process from unauthorized access, alteration, disclosure, or destruction. We have implemented physical, technical, and administrative security measures for the Services that comply with applicable laws and industry, such as encryption using SSL, we minimize the amount of data that we store on our servers, restricting access to Personal Data to Company employees, contractors, and agents, etc. Note that we cannot be held responsible for unauthorized or unintended access beyond our control, and we make no warranty, express, implied, or otherwise, that we will always be able to prevent such access.
10. INTERNATIONAL DATA TRANSFER:
Our data servers in which we host and store the information are located in the US and Ireland AWS. The Company’s HQ are based in Israel in which we may access the information stored on such servers or other systems such as the Company’s ERP, CRM, Salesforce, and other systems. In the event that we need to transfer your Personal Data out of your jurisdiction, we will take appropriate measures to ensure that your Personal Data receives an adequate level of protection as required under applicable law. Furthermore, when Personal Data that is collected within the European Economic Area (“EEA”) is transferred outside of the EEA to a country that has not received an adequacy decision from the European Commission, we will take necessary steps in order to ensure that sufficient safeguards are provided during the transferring of such Personal Data, in accordance with the provision of the standard contractual clauses approved by the European Union. Thus, we will obtain contractual commitments or assurances from the data importer to protect your Personal Information, using contractual protections that EEA and UK regulators have pre-approved to ensure your data is protected (known as standard contract clauses), or rely on adequacy decisions issued by the European Commission. Some of these assurances are well-recognized certification schemes.
11. USER RIGHTS
We acknowledge that different people have different privacy concerns and preferences. Our goal is to be clear about what information we collect so that you can make meaningful choices about how it is used. We allow you to exercise certain choices, rights, and controls in connection with your information. Depending on your relationship with us, your jurisdiction and the applicable data protection laws that apply to you, you have the right to control and request certain limitations or rights to be executed.
You may exercise any or all of your above rights in relation to your Personal Data by filling out the Data Subject Request (“DSR”) form available herebelow:[https://wkf.ms/3ygrz2f]
Certain rights can be easily executed independently by you without the need to fill out the DSR Form:
· You can correct the Contact Information, payment information or Account Information at any time, through the account settings;
· You can you can opt-out from receiving our emails by clicking “unsubscribe” link;
· You can withdraw consent for processing Online Identifiers and Behavior Data, for analytics or marketing purposes, at any time be using the cookie settings on the website.
You have the right to lodge a complaint with the EU Member State supervisory authority if you are not satisfied with the way in which we handled the complaint.
12. IBA OPT OUT OPTIONS
Interest-Based Advertising (“IBA”): We do not sell your Personal Data. We may “share” your Personal Data with third parties for personalized advertising purposes. If you wish to opt-out from the sharing of your personal data with third parties for the purpose of cross-contextual interest-based advertising there are many way to do so, as further detailed below. Please note that even if you opt-out you may still see personalized ads based on information other companies and ad networks have collected about you, if you have not opted out of sharing with them.
For IBA opt out options on desktop and mobile websites, please visit:
· Google https://adssettings.google.com/authenticated
· Google Analytics https://tools.google.com/dlpage/gaoptout
· Global privacy control preference https://globalprivacycontrol.org/
Further, on every webpage or app you browse there are “cookie settings” through which you may opt out. Additional information on opt-out rights and means are available through our Data Subject Request (“DSR”) form available here:[https://wkf.ms/3ygrz2f]
13. ELIGIBILITY AND CHILDREN PRIVACY:
ADDITIONAL NOTICE TO CALIFORNIA RESIDENTS
This section applies only to California residents. Pursuant to the California Consumer Privacy Act of 2018 (“CCPA”) effective November 2020, and as amended by the CPRA, effective January 1, 2023.
ADDITIONAL PRIVACY INFORMATION FOR CERTAIN UNITED STATES
Residents of certain U.S. states, including Colorado, Connecticut, Florida, Montana Nevada, Oregon Texas, Virginia, and Utah, may have additional rights under applicable privacy laws and be entitled to additional disclosures.
Consumer Rights:
Residents of certain U.S. states, including Colorado, Connecticut, Florida, Montana, Nevada, Oregon Texas, Virginia, and Utah, may have additional rights under applicable privacy laws, subject to certain limitations, which may include:
● Access. The right to confirm whether we are processing their Personal Information and to obtain a copy of their Personal Information in a portable and, to the extent technically feasible, readily usable format.
● Delete. The right to delete their Personal Information provided to or obtained by us.
● Correct. The right to correct inaccuracies in their Personal Information, taking into account the nature and purposes of the processing of the personal information.
● Opt-Out. To opt out of certain types of processing, including: (i) to opt out of the “sale” of their Personal Information; (ii) to opt out of targeted advertising by us; and (iii) to opt out of any processing of Personal Information for purposes of making decisions that produce legal or similarly significant effects.
You may submit a request to exercise most of your privacy rights under U.S. state privacy laws online using our DSR Form here :[https://wkf.ms/3ygrz2f]. When you submit a request, we will take steps to verify your identity and your request by matching the information provided by you with the information we have in our records. In some cases, we may request additional information in order to verify your identity, or where necessary to process your request. If we are unable to verify your identity after a good faith attempt, we may deny the request and, if so, will explain the basis for denial and how to remedy any deficiencies, where applicable.
Authorized agents may initiate a request on behalf of another individual by contacting us at dpo@vidazoo.com; authorized agents will be required to provide proof of their authorization and we may also require that the relevant consumer directly verify their identity and the authority of the authorized agent.
Prighter gives you an easy way to exercise your privacy-related rights (e.g., requests to access or erase personal data). If you want to contact us via our representative, Prighter or make use of your data subject rights, please visit the following website. -OR- If you need you can also use the email “ “.
We place First Party Session Cookies on publishers’ website or app where our player is placed. These cookies collect certain end user data, as detailed in the “ ”, these session cookies do not create profiles or preference, merely tells us how the end user engages with the ads and webpage. In certain cases, we will not use “cookies” but rather other technologies that provide similar services. Every user that interacts with our Platform will be assigned with a unique ID (“Unified ID”). The Unified ID will enable us to customize the Service and content as well as enhance your experience. We may use services of Hadron ID, LiveRamp, Lotame, SharedID, 33Across The Trade Desk, Criteo, ID5 Technology Limited, Intent IQ LLC and LiveIntent, Inc, in order to generate the Unified ID. For more information, please review: The the the the the the the and the .
We use “cookies” (or similar tracking technologies) when you access our website. The use of cookies is a standard industry-wide practice. A “cookie” is a small piece of information that a website assigns and stores on your computer while you are viewing a website. Cookies can be used for various purposes, including allowing you to navigate between pages efficiently, as well as for statistical purposes, analytic purposes and marketing. You can find more information about our use of cookies here:
Please contact us at: if you feel that your privacy was not dealt with properly, in a way that was in breach of our Privacy Policy, or if you become aware of a third party’s attempt to gain unauthorized access to any of your Personal Data. We will make a reasonable effort to notify you and the appropriate authorities (if required by applicable law) in the event that we discover a security incident related to your Personal Data.
· Digital Advertising Alliance (US)
· Digital Advertising Alliance (Canada)
· Digital Advertising Alliance (EU)
· Network Advertising Initiative
The Services are not intended for use by anyone under the age of 18, or for someone who is not able to enter into a legally binding agreement without the consent of its parents or legal guardians. We do not knowingly process children’s information (the phrase “child” shall mean an individual that is under the age of 16). Please contact us at: , if you have reason to believe that a child has shared any information with us.
Please see the which discloses the categories of personal information collected, purpose of processing, source, categories of recipients with whom the personal information is shared for a business purpose, whether the personal information is sole or shared, the retention period, and how to exercise your rights as a California resident.
Sale of Personal Data: We do not sell Personal Data. We may “share” Personal Information for “interest-based advertising” or “cross-context behavioral advertising” as further detailed in our .
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