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Migrate from Brand Account user access to channel permissions

Migrate from Brand Account user access to channel permissions

A Brand Account is a Google account for your business or brand that’s available for some Google services. If your YouTube channel is linked to a Brand Account, multiple people can manage it from their Google Accounts.

Channel permissions provide you the ability to give other users access to your channel via specific roles. Designating roles allows you to choose the correct level of access. Migrate to channel permissions to prevent security risks such as password sharing and minimize other privacy concerns.

Use channel permissions in YouTube Studio with a Brand Account

To note before moving to channel permissions:

Opt into channel permissions

The primary owner of the Brand Account can decide to use channel permissions in YouTube Studio or directly on YouTube.

Before you continue, confirm that you already have a Brand Account.

  1. Go to studio.youtube.com. You must sign in as the primary owner of the Brand Account to have the option to opt into permissions.
  2. On the left-hand side, click Settings.
  3. Click Permissions.
  4. Click Move Permissions.
  5. Click Invite.
  6. Fill out the Email and Access fields for each new user.
  7. Click Save. You may be prompted to verify your account to save changes.
Opt out of channel permissions

Only opt out of channel permissions if you need to complete a channel transfer.

To opt out, select “Opt out of permissions in YouTube Studio” under YouTube Studio's Settings Permissions.

Note: If a channel owner revokes delegate access to an OAC, you will get an email alert for access changes.

Supported features

Channel permissions allow granular levels of access, unlike Brand Account roles.

Channel permissions & Brand Account delegation limitations Channel permissions limitations

Owner

Manager

Editor

Editor (Limited)

Viewer

Viewer (Limited)

Brand Account limitations

Primary Owner

Owner

Manager

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