If you have technical questions concerning the Google Ads API (for example, questions directly related to API or SDK usage, errors received from the API or SDK, etc.), please use the troubleshooting steps found on the API Technical Support page.
If you have questions concerning Google Ads API that relate to the Google Ads UI specifically, please click “Contact us” at the bottom of the page.
Conversion tracking starts with you creating a conversion action in your Google Ads account. A conversion action is a specific customer activity that is valuable to your business. Before you start, you can set up a new conversion category by following the instructions in Set up conversion tracking for your website.
When creating a conversion action, you can select the conversion category that best describes this action, which can be useful when segmenting your conversion reporting data by category.
Starting in May 2020, you can choose from an expanded list of conversion categories. This expanded list provides more granularity to describe the conversion actions that are the most meaningful for your business.
How it worksStarting in May 2020, when you sign in to your Google Ads account you will be prompted to update your current conversion categories to the new conversion categories, for each conversion action. The updated conversion categories provide more granularity to describe the conversion actions that are the most meaningful for your business.
Previously, you could select the following categories to classify your conversions:
You can choose from the following expanded list of conversion categories when you set up or update conversion tracking for your website:
Business goalSale categories
Leads categories
Further categories
Updated conversion categoriesPurchase
Add to cart
Begin checkout
Subscribe
Qualified leads
Converted leads
Submit lead form
Book appointment
Sign up
Request quote
Get directions
Outbound click
Contact
Page view
Other
Updating your conversion categoriesIf you haven’t already, you should update your existing conversion action categories now and start getting more relevant reports.
Google Ads offers a default suggestion that is a best guess based on the previous conversion category. Make sure you carefully review and modify those suggestions to ensure the correct conversion categories are selected. It’s important to have the correct conversion categories selected so you can accurately segment your campaign performance.
Note: Starting October 15th, 2020, the suggested categories will be automatically applied if you haven’t already updated or accepted them.
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