Portfolio bid strategies are AI-powered, goal-driven bid strategies that help you optimize bids across multiple campaigns. They help you reach your performance goals and provide a single place for you to quickly change bidding settings for all campaigns that use a single portfolio bid strategy.
This article shows you how to create a new portfolio bid strategy when you’re setting up a new campaign, in campaign settings, or in the Shared library.
It’s best practice to implement shared budgets with portfolio bidding. Learn more about how to Link shared budgets to portfolio bid strategies.
Note:
Cross-account bid strategiesallow you to create, monitor, and manage Smart Bidding portfolio strategies at the Google Ads manager account (MCC) level
Before you beginIf you don’t yet know what type of portfolio bid strategy is right for you, read about our whole suite of automated bid strategies first. You’ll also find definitions for each bid strategy during campaign setup.
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