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About business data and data feeds

About business data and data feeds

Important

Business data is where you provide and manage multiple data sources (also known as data feeds) for ads, assets, and targeting for different campaigns across Google Ads. Business data lets you review the upload history and the status of your ads at a glance. You can also review the overall clicks, impressions, and campaigns associated with your business data feeds. Business data is also where you can create ad customizer attributes for responsive search ads.

What's kept in business data

When you click the Business data section of your Google Ads account, you’ll find your “Data feeds”, “Upload history” and “Ad customizer attributes”.

Data Feeds Ad customizer data for expanded text ads

Ad customizers are parameters that adapt your text ad to the context of a user’s search (for ads on the Search Network), or the website someone’s browsing (for ads on the Display Network).

Dynamic ads feeds

If you want to dynamically populate your ads with your products or services, you'll create a dynamic ads feed. This type of feed is an inventory of your products or services that's sourced to create ads.

Learn more about Dynamic remarketing: Create a feed for your responsive ads.

Ad asset data

If your ad assets have been upgraded, you won't find the new ad asset under "Business data". Learn more

About assets upgrade

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For legacy ad assets, Google Ads creates ad asset data in the "Business data" section of your Google Ads account. However, once your ad assets have migrated, your ad asset data won't be stored there. You might find, for example, a “Main sitelink feed” with the sitelink text and URLs of your sitelinks assets.

Ad customizer attributes for responsive search ads

Unlike ad customizers for expanded text ads, you need to define the individual details about your ad that you’d like to customize before you upload the content for your customizer. For example, product name and price are all “attributes” that can be customized at scale. These attributes can be used across your account.

Learn more about how to Create ad customizers for responsive search ads.

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