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Options to create your Performance Max campaign

You can create a Performance Max campaign if your campaign objective is “Sales”, “Leads”, “Website traffic“, “Local store visits and promotions”, or if you create a campaign without a goal’s guidance. Review the options below to determine the ideal way to create your campaign based on your goals and data feeds.

Create a campaign with online sales goals Create a campaign with lead generation goals Create a campaign with website traffic goals Create a campaign local store/promotion goals Create a Performance Max campaign with no guidance

You can also set up your Performance Max campaign without an objective. Learn more about how to Create a Performance Max campaign with no guidance.

Important

: In CSS Program Countries, Performance Max campaigns can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general search results pages and on any other surfaces the CSS has opted in to. Learn more

About advertising with Comparison Shopping Services

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