Business names and logos are part of your brand guidelines. This migration allows you to control how your brand appears in ads on Performance Max campaigns. To keep using your preferred business name and logos for your campaigns, add the assets to your brand guidelines. If no updates are made by mid-April 2025, the business name and logos from the top performing asset group from your campaign will be used. Learn more
About brand guidelines.
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With brand guidelines, you can control how your brand is represented in your Performance Max campaign automated assets or formats. You’ll be able to easily upload the following customizations in the same place once per campaign:
Your Performance Max campaigns use Google AI to infer key brand elements using your final URL. You’ll be able to review the brand information Google infers, then can fine-tune your brand guidelines based on your brand and campaign goals.
In this article How it worksYou can utilize brand guidelines to input your brand information in your Performance Max campaign. Your brand guidelines exist at a campaign level and can be modified during or after campaign constructions. Below are the brand assets and controls found in your brand guidelines.
Brand assets Brand assets Status Business name Required Logos (up to 5) Required Brand controls Brand controls Status Eligible formats Primary and secondary colors OptionalYour brand guidelines may help you:
Google will do its best to apply your brand guidelines where eligible. However, not every creative type will support rendering with your specific brand guidelines.
Access your brand guidelinesYou can access your brand guidelines during and after campaign construction. Follow the steps below to learn more.
The first time you use a final URL, Google will infer your brand guidelines from your final URL. If Google successfully detects a business name and logo from your final URL, these assets will be pre-filled by default. All subsequent times you reuse the same final URL, Google will reuse your most recently used brand profile inputs.
Brand asset Default value Business namePre-filled based on your final URL
If you’ve used the final URL for existing brand guidelines, Google will default to your most recently used business name.
LogoPre-filled based on your final URL
If you’ve used the final URL for existing brand guidelines, Google will default to your most recently used set of logos.
Brand guidelines optional valuesYour brand guidelines have optional inputs, font and colors, for more control over your brand. These controls allow you to represent your brand accurately across autogenerated videos on YouTube and responsive display ad formats on the Google Display Network.
Google AI will infer font and colors from your Final URL and recommend them to you in the UI. However, you will have to manually confirm or modify these values. If you can’t find these recommendations, Google AI may not have been able to detect font or color recommendations from your Final URL. All subsequent times you use a given Final URL, the most recently used brand controls associated with your Final URL will be applied automatically.
Brand control Default value ColorsPrimary and secondary color based on your final URL
If you’ve used the final URL for existing brand guidelines, Google will default to your most recently used primary and secondary color.
FontFont based on your final URL
If you’ve used the final URL for existing brand guidelines, Google will default to your most recently used font.
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