To provide a comprehensive and consolidated view of your Audiences and make audience management and optimization simpler, you’ll find the following improvements in Google Ads:
Starting soon, you’ll find changes to some of the names in your audience report and throughout Google Ads. For example, “audience types” are now referred to as “audience segments,” and “remarketing” is now referred to as “your data”.
Here are changes that you’ll find:
Before After Remarketing Your data Affinity (audience) Affinity (segment) In-market (audience) In-market (segment) Life event (audience) Life event (segment) Detailed demographics (audience) Detailed demographics (segment) Custom audience Custom segment Combined audience Combined segment Similar audience Similar segment Combined list Custom combination segment Related links Was this helpful?How can we improve it?
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