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Showing content from https://support.google.com/chrome/answer/13355898 below:

Manage your ad privacy in Chrome

To keep you safe and protect your privacy while you browse, Chrome has ad privacy features that give you more control over how advertisers can personalize and choose which ads to show you.

Your topics of interest are noted by Chrome and are based on your recent browsing history. Sites can also store info with Chrome about your interests. As you keep browsing, Chrome may be asked to share stored info about ad topics or site-suggested ads to help give you a more personalized ad experience. To measure the performance of ads, limited types of data can be shared among sites and apps.

You can opt out of these features in your Chrome settings anytime. Whether an ad you see is personalized depends on these settings, your cookie settings, and if the site you view personalizes ads.

• Once ad topics are available to you, you can choose to turn it on or off when the alert appears or at any time in your ad privacy settings. You'll also be notified of other ad-privacy settings following the alert.
• If you have additional questions or requests related to your rights, contact Google and our data protection office.

1. On your device, open Chrome.
2. At the top right, select More Settings.
3. Select Privacy and security Ad privacy.
4. Select the ad feature you’d like to turn on or off.

To personalize your ad experience, Chrome notes your topics of interests based on the sites you browse, how frequently you visit them, and other considerations. Even without ad topics, sites can still show you ads but they may not interest you. Chrome can share up to 3 topics at a time with sites. You can block topics and categories of topics you don’t want shared with sites. When you block a topic, Chrome won't share that topic again, but you may still get ads related to the topic. To further protect your privacy, Chrome automatically deletes your topics that are older than 4 weeks.

To block a topic:

1. On your device, open Chrome.
2. At the top right, select More Settings Privacy and security.
3. Select Ad privacy Ad topics.
4. Under "Active topics," select topics to block.

To block a category of topics:

1. On your device, open Chrome.
2. At the top right, select More Settings Privacy and security.
3. Select Ad privacy Ad topics Manage topics.
4. Turn off the categories you want to block.
   • Check the full list of topics.

Tips:

To help deliver a personalized ad experience, sites can recommend and then store ad suggestions about things you may like. As you continue to browse, you may get ads based on suggestions from related sites. Chrome automatically deletes suggestions that are older than 30 days, but they may reappear if you revisit that site.

If you don’t want a site to suggest ads for you, you can block the site. Once blocked, any associated ad suggestion data is deleted. Blocked sites will no longer store ad suggestions with Chrome, but you may still get ads related to those sites.

To block sites:

1. On your device, open Chrome.
2. At the top right, select More Settings.
3. Select Privacy and security Ad privacy Site-suggested ads.
4. Under "Sites," block a site from the list.

Tips:

As you browse, sites share a limited amount of data to measure ad performance, such as whether you made a purchase after visiting a site.

• Change site settings permissions
• Understand privacy in Chrome
• Delete, allow and manage cookies in Chrome

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