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Transfer primary ownership of a Business Profile

Transfer primary ownership of a Business Profile

In some cases, you may want to transfer primary ownership of a Business Profile to an existing Owner or Manager. If you’re the only user associated with your profile, you can add more owners and managers.

Important: If you’re transferring ownership of your business, make sure you’re transferring primary ownership of your Business Profile to the new owner. Only the primary owner of the profile can transfer the ownership. That way the history of the profile is maintained, which includes reviews.

Transfer primary ownership
  1. Go to your Business Profile.
  2. Select the three-dot menu Business Profile settings  People and access. 
  3. Select on the person you'd like to change access.
  4. Select the user’s role  Primary owner.
  5. Then, select Save.
Understand profile owner & manager roles

There are 2 types of roles for Business Profiles: Owners and managers. When owners add users, they share management of a profile with multiple people but can use different passwords. Google Groups can’t be added as managers or owners of profiles.

About Business Profile roles Owners

Each Business Profile can have multiple owners but only one Primary owner.

Primary owners and Owners:

Managers

The summary chart below outlines the different capabilities of each type of user.

Capability Owner Manager Add and remove users   Remove Business Profiles   Edit all URLs  Accept all Google updates Opt in or out of Bookings Update certain location settings Manage Business Profile directly on Search and Maps Manage Google Ads account links Use Messaging Add custom labels to make it easy to find
particular groups of locations Edit attributes Edit food delivery link

Edit some main business info, like hours and 
address

Edit phone number Edit services Create, manage, and publish posts Add, delete, and edit cover photos and additional photos Add, delete, and edit logos Add, delete, and edit product Respond to reviews Download insights Respond to Q&A

Important: You can no longer add new site managers, and we've upgraded all previous site managers to managers. Learn how to add more owners or managers.

Understand new owner & manager limitations

The new owner or manager of a Business Profile must wait for 7 days before they can manage all the features. During this 7-day period, they’ll get an error if they:

If the new owner or manager deletes their account within the first 7 days, they’re removed from the profile. If they change their mind, they must be added again.

Tip: If an existing owner or manager tries to transfer primary ownership of the profile in their first 7 days, they get an error.


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