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[UA] About the Campaign Manager 360 Reporting Integration [Legacy]

See your Campaign Manager 360 data in Analytics.

The Campaign Manager 360¹ integration allows Analytics 360 customers to view and analyze Campaign Manager 360 data in Analytics. Once the integration is complete, you’ll see:

• A new set of Campaign Manager 360 reports in the Acquisition section of Analytics. These reports are similar to the Google Ads reports but include impressions, clicks, and both view- and click-through sessions.
• Updated Acquisition reports that separately break out Campaign Manager 360-trafficked display advertising.
• Integration of display clicks and impressions in the Multi-Channel Funnels and Attribution reports.

To use the Campaign Manager 360 integration, you must:

• Be an Analytics 360 customer
• Be a Campaign Manager 360 advertiser

Campaign Manager 360 was formerly known as DoubleClick for Advertisers (DFA).

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