You have the option to enable/disable the collection of granular location-and-device data on a per-region basis. Analytics collects this data by default. If you disable this feature, then Analytics does not collect the following data:
If you edit these settings and disable collection for a region, then Analytics maintains any historical data that you've collected (per your data-retention settings) but no additional data is collected from the time of the change forward.
: The previous link opens to the last Analytics property you accessed. You can
change the propertyusing the property selector. You must be an
Editor or aboveat the property level to collect granular location and device data.
If you disable the collection of granular location and device data for a region, then modeled key events volume is significantly reduced for that region. Downstream key event modeling and reporting in linked Google Ads and Search Ads 360 accounts is also impacted.
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