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Showing content from https://support.google.com/analytics/answer/1009702 below:

[UA] Add, edit, and delete users and user groups [Legacy]

Manage the list of users who have access to your Analytics account.

Deleting users and user groups does not delete personally identifiable information (PII).

about deleting data.

You can add users at the account, property, or view level. The level at which you add a user determines that user's initial access. For example, if you add a user at the account level, then that user also has access to all the properties and views in the account, with the same set of permissions. If you add a user at the view level, then the user has access to only that view with the permissions you provide. You can change the level of access and permissions for a user at any time. (Learn more about permissions.)

Users are identified by their email addresses. You can add only users whose email addresses are registered in Google accounts.

To add or modify users, you must have the Administrator role at the account, property, or view level. You can add or modify users at each level for which you have permission.

To delete users, you must have Administrator role at the account level. You can delete users only at the account level. Any user with permission can delete any other user. As a safety measure, if you are the last user who has the Administrator role, you cannot delete yourself.

Search the user list, or click > Add filter to filter the list for user names, email addresses, Org admins, user groups, permissions, or policy violations.

You can add as many users as you need. To add a new user to an account/property/view:

1. Sign in to Google Analytics.
2. Click Admin, and navigate to the desired account/property/view.
3. In the Account, Property, or View column (depending upon whether you want to add users at the account, property, or view level), click Access Management.
4. In the Account permissions list, click +, then click Add users.
5. Enter the email address for the user's Google Account.
6. Select Notify new users by email to send a message to the user.
7. Select the permissions you want. Learn more about permissions.
8. Click Add.

You can edit the permissions for any user at any level in an Analytics account. For example, if you have given a user the Viewer role for only a single view, you can subsequently also give the user the Editor role for only that view. Or you can give that user the Editor role at the property level, and thereby also give that user the Editor role for every view in that property.

You can give a user more permissions as you move down the account hierarchy, but you cannot give a user fewer permissions than you assigned at higher levels. For example, if you assign a user the Editor role at the account level, then that user also has the Editor role at the property and view levels (and you cannot revoke those permissions at the property or view level). Conversely, you can assign a user the Editor role at the view level, but assign no permissions at either the property or account level. Learn more about access.

To modify permissions for an existing user:

1. Sign in to Google Analytics..
2. Click Admin, and navigate to the desired account/property/view.
3. In the Account, Property, or View column (depending upon whether you want to modify permissions at the account, property, or view level), click Access Management.
4. Use the search box at the top of the list to find the user you want. Enter a full or partial address( e.g., janedoe@gmail.com or janedoe).
5. Click the user name, then add or remove permissions.
6. Click Save.

To delete a user:

1. Sign in to Google Analytics..
2. Click Admin, and navigate to the desired account.
3. In the Account, Property, or View column, click Access Management.
4. Use the search box at the top of the list to find the user you want. Enter a full or partial address( e.g., janedoe@gmail.com or janedoe).
5. Select the check box for each user you want to delete, then click REMOVE.

You can create user groups with permissions for your Analytics account.

To create a user group, your Analytics account has to belong to an organization. If your account doesn't belong to an organization, Analytics walks you through that process of creating and linking to an organization when you create your first user group.

Learn more about user groups

To create a user group:

1. Sign in to Google Analytics..
2. Click Admin, and navigate to the desired account/property/view.
3. In the Account, Property, or View column (depending upon whether you want to add the group at the account, property, or view level), click Access Management.
4. In the users list, click +, then click Add user groups.
5. Click Add group.
6. click +, enter a name and description for the group, then click CREATE.
7. Select the permissions you want, then click ADD. (Learn more about access management.)

After you create a group, it appears in the users lists for your Analytics account and for your organization.

The group has permissions for the level in the Analytics hierarchy where you create the group. For example, if you create the group at the view level, then it has permissions only for that view. If you create it at the property level, then it has permissions for that property and all its views. If you create it at the account level, then it has permissions for all properties and views. See Edit user groups below for information about adding permissions to other levels of the Analytics hierarchy.

To add users to a group:

1. Sign in to Google Analytics..
2. Click Admin, and navigate to the desired account/property/view.
3. In the Account, Property, or View column (depending upon whether you want to modify permissions at the account, property, or view level), click User Management.
4. Use the search box at the top of the list to find the user group you want. Enter a full or partial group name.
5. In the row for that group, click , then click View group's organization details.
6. Click Members, then click +.
7. Enter the email addresses of the users you want to add.
8. If you want to add other groups to this group, click ADD GROUP.
9. After you have added the users and groups you want, click ADD.
10. Close the Members panel, and close the panel for the group.
11. Click Save.

After you create a group, you can add it to any level of your Analytics hierarchy in order to give all users in the group permissions for that level.

1. Sign in to Google Analytics..
2. Click Admin, and navigate to the desired account/property/view.
3. In the Account, Property, or View column (depending upon whether you want to add the group at the account, property, or view level), click Access Management.
4. In the users list, click +, then click Add user groups.
5. Click ADD GROUP.
6. Select the group you want, then click DONE.

After you create a user group, you can add and remove users, groups, and permissions; and you can add the group to other groups.

To edit a user group:

1. Sign in to Google Analytics..
2. Click Admin, and navigate to the desired account/property/view.
3. In the Account, Property, or View column, click Access Management.
4. Use the search box at the top of the list to find the user group you want. Enter a full or partial group name.
5. In the row for that group, click , then click View group's organization details.
6. To add users or user groups, click Members, then click +. After you add members, click ADD.
7. To add the group to other groups, click Group memberships, then click +. After you choose groups, click DONE.
8. To give the group permissions for other levels of your Analytics hierarchy (properties, views):
   • Click Analytics.
   • Expand the hierarchy, and click for each level where you want to modify permissions.
   • Select the permissions you want to add, then click SAVE.

Use the same procedure to remove users from the group, remove the group from other groups, or to modify permissions.

Learn more about user groups.

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