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Sexual content - Advertising Policies Help

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Ads should respect user preferences and comply with legal regulations, so we don't allow certain kinds of sexual content in ads and destinations.  Some kinds of sexual content in ads and destinations are allowed only if they comply with the policies below and don't target minors, but they will only show in limited scenarios based on user search queries, user age, and local laws where the ad is being served. 

Learn about what happens if you violate our policies.

Ads that feature or promote the following types of sexual content are strongly restricted. They will only serve based on the following conditions:

• The user’s age, the local laws where the ad is being served, and the user’s SafeSearch settings.
• The user’s sexual content Search queries.

  People or representations of people that display exposed intimate body parts, including representations that are blurred or censored

Examples (non-exhaustive): Visible genitalia, female breasts, or buttocks

  Dating explicitly motivated by sexual encounters

Examples (non-exhaustive): Hook-up or fling dating, swinger dating sites

Ads that feature or promote the following types of sexual content categories are moderately restricted. They will only serve based on the following conditions:

• The user’s age, the local laws where the ad is being served, and the user’s SafeSearch settings.

  People or representations of people that display partially exposed intimate body parts

Examples (non-exhaustive): Lower or outer curve of the female breast exposed, majority of buttocks exposed

  Dating explicitly motivated in terms of sexual themes

Examples (non-exhaustive): Affair dating, sexual fetish dating

Sale of merchandise that's intended to enhance sexual activity

Examples: Sex toys, aphrodisiacs, sexual enhancers, sexual fetish lingerie

  Online or offline sexually suggestive entertainment

Examples (non-exhaustive): Strip clubs, adult movie festivals, sexually suggestive live streaming or live chat, sexually suggestive role playing games

  Cosmetic services and plastic surgery focused on intimate body parts

Examples (non-exhaustive): Female breast augmentation, penis enlargement surgery, vaginal laser rejuvenation, buttock implants, pubic hair grooming

  As a limited exception to the "Location restrictions" table below, Google allows pubic hair grooming ads to serve on the Google Display Network and YouTube in Australia, Brazil, Canada, France, Germany, India, Japan, Poland, South Korea, United Kingdom, and United States, as long as the ads:

• Are not promoted in a way that focuses on sexual pleasure or enhancement, or use sexually suggestive elements and themes;
• Are not promoted in a way that disparages physical attributes or employs body shaming;
• Do not target or feature minors; and
• Do not otherwise violate the existing Sexual content policy.

  Text, images, audio, or video that can be interpreted as suggesting sexual intent or being sexually evocative. Content containing sexually suggestive poses or postures

Examples (non-exhaustive): Lewd or sexual language, images featuring legs spread open, touching covered intimate body parts, mimicking sexual positions or movements, dating for general audiences that includes more sexually suggestive imagery

In addition to the requirements above, your ads must comply with local laws in the regions your campaigns target.

If your ad meets the requirements above and is eligible, here are details of how it can run.

AdMob
Google Ad Manager
YouTube

Google Ads

  Sexual content ads cannot run:

Display Network
Google Ad Manager Network

  Sexual content ads can run:

Google Search Network

  Sexual content ads cannot run, though acceptable ad formats can vary depending on factors such as the platform you're using, the status of your ad, and whether a publisher or partner has opted to show such ads:

App ads and App assets
Consumer ratings annotations
Dynamic display ads
Gmail ads
Image ads
Reservation display ads
Responsive ads
TrueView video ads

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