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107 Staggering Loyalty Program Statistics for 2025

More than 90% of companies now have some form of loyalty program. Google any brand along with the words “loyalty program”, “rewards program”, or “membership”, and 9 times out of 10 you’ll get a hit.

McDonald’s, Walmart, Disney, Amazon, Costco, The Home Depot, Target, Best Buy, Nike, adidas—the list goes on and on.

So what’s all the loyalty program fuss about? How do loyalty programs work? How much do loyalty programs increase sales? And what factors make or break customer loyalty in ecommerce?

The answers to these questions can be hard to find. So we’ve scoured the web for you and gathered 107 of the most impressive, surprising, and important customer loyalty program statistics.

Get actionable loyalty program data from program owners and customers to uncover loyalty program trends, the
the latest customer preferences and brand loyalty statistics, and stories of success from some of the biggest global brands.

• Why is customer loyalty important?
• Do loyalty programs increase sales?
• Customer loyalty statistics & trends
• What brand loyalty strategies make programs succeed?
• What breaks brand loyalty?
• Loyalty program trends
• Loyalty program success stories

1. 85% say loyalty programs make them more likely to continue to shop with brands.
2. 73% say they modify the amount they spend to maximize loyalty program benefits.
3. 81% of loyalty program owners said their program was helpful during the economic downturn.
4. 90% of loyalty program owners reported positive ROI, with the average ROI being 4.8x.
5. The average annual spend of members who redeem rewards is 3.1x that of members who don’t.
6. Members of loyalty programs generate 12-18% more incremental revenue growth per year than non-members.
7. The top performing loyalty programs boost revenue from customers who use them by 15-25% annually.
8. 37% of consumers will spend more money with brands with which they have a retail subscription, as will 28% of consumers belonging to membership programs, and 27% of loyalty program members.
9. 95% of consumers with retail subscriptions who feel close to brands say they will purchase more products from them, as do 95% of consumers who participate in loyalty programs who feel close to those brands.
10. Over 83% of consumers say belonging to a loyalty program influences their decision to buy again from a brand.
11. 75% of consumers in loyalty programs will buy more products from the companies they partner with.
12. 77% of consumers with retail subscriptions buy more products from the brands they have relationships with.
13. 84% of consumers say they’re more likely to stick with a brand that offers a loyalty program.
14. 66% of consumers say the ability to earn rewards changes their spending behavior.
15. 68% of customers in loyalty programs with brands feel the brands better understand their buying preferences.
16. Over 60% of loyalty programs make most shoppers more loyal to a brand.
17. 79% of customers say they’re more likely to recommend brands with good loyalty programs.
18. 90% of consumers who believe companies understand their buying preferences are likely to purchase more products from them.
19. 63% of customers with retail subscriptions say they are interested in joining the brand’s loyalty program, and 47% are interested in obtaining a membership.

RELATED: Reward Loyal Customers with Invite-only Waiting Rooms

1. 91% of America's best apparel loyalty programs offer early or exclusive access to sales and new products.

1. 6 out of 10 consumers involved in loyalty programs have more positive experiences with these brands because they believe their connection transcends the transactional.
2. 72% of customers consider loyalty programs part of their relationship with brands.
3. Customers with an emotional relationship with a brand have a 306% higher lifetime value.
4. Customers with an emotional relationship with a brand are 71% more likely to recommend the brand to others.
5. Compared to a “subscription”, members are 3x more likely to consider a “membership” a community, 1.6x more likely to believe memberships reward their commitments, and 1.5% more likely to believe they get access to perks and benefits.
6. 69% of consumers will renew a fee-based plan when they consider it a membership, compared to 58% for those who consider it a subscription.
7. 68% of consumers said they’d join a customer loyalty program for brands they like.
8. 56% of consumers are willing to spend more with a brand they like even if cheaper options exist.
9. 95% of customers say trusting a company increases their loyalty.
10. 83% of consumers reported trustworthiness being the emotional factor that’s most aligned with their favorite brands.
11. Fairness accounts for 80% of the variance of trust in online retailers.
12. Fairness accounts for 56% of the variance of loyalty to online retailers.
13. Brands that offer positive experiences receive three times more word-of-mouth marketing than brands that offer dull experiences.
14. 88% of loyalty program owners think micro-targeting has a positive impact on customer retention and satisfaction.
15. More than half of the most loyal customers actively recommend brands to others.
16. 14% of the most loyal customers express their loyalty by publicly endorsing or defending the company via social media.

RELATED: Customer Loyalty in Ecommerce: The Surprising Benefits of Fairness

1. 63% of respondents agree they are more likely to do business with brands/companies whose purpose aligns with their values.
2. 60% of consumers rate sustainability as an important purchase criterion.
3. 34% of consumers say they’ll pay more for sustainable products and services.
4. 39% of Gen Z and 42% of millennials say they’d pay a price premium for sustainability.
5. When a brand is aligned with a customer’s values, that customer is:
   • 3.4x as likely to recommend your brand
   • 9.8x as likely to go out of their way to do business with your brand
   • 9.9x as likely to spend more with your brand

1. Amazon Prime members spend more than double that of non-member Amazon customers.
2. Walmart+ members spend an average of $79 per online visit, compared to $62 for non-members.
3. Walmart+ members also shopped an average of 11 more times per year (29 visits) compared with non-members (18).
4. Princess Polly drives 4x ROI through their loyalty program.

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