Blue Magic: The People, Power & Politics Behind the IBM Personal Computer, James Chposky and Ted Leonsis (New York: Facts on File Publications, 1988), 240 pages, $19.95.
A version of this article appeared in the July–August 1989 issue of Harvard Business Review. Tait Elder was general manager of the 3M Company’s New Business Ventures Division for seven years and president of the New Ventures Group of Allied Corporation from 1981 to 1986. He is now adjunct professor of entrepreneurial studies at the Carlson School of Management, University of Minnesota.RetroSearch is an open source project built by @garambo | Open a GitHub Issue
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