TL;DR: Here to fix an issue w Facebook Pixel? Click here for their guidance.
Facebook has updated their support info to route people to this page with more info for their Facebook Pixel customers and issue with PCM since IOS 14.5, This includes a form to aid in determining if it is appropriate to make a request to the PSL.
We have added to our PR form here some additional acceptance elements, and want to caution requestors that rollbacks have delays in downstream PSL integrators that are beyond the control of the project volunteers here to do anything about. Additionally, new requests for additions are prioritized ahead of rollback requests.
Most of the time it is not appropriate to request a PSL entry to fix the Pixel issue and people have been nerfing their primary URL in the process of making minimal-effort cut-paste type requests, so this updated guidance and intake form will hopefully cut down the time wasted for all involved.
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(Original issue, Opened March 24, 2021)Similar to other third party systems (CA's, Cloudflare, etc) using PSL as a ETLD+1 quality sieve, Facebook / Apple interaction between iOS 14 and the Facebook Business Pixel tracker for hosted names has introduced a new interdependancy.
We are seeing an increased number of PSL requests due to a new way Apple iOS 14 changes stuff with Facebook Pixels.
Upon some research, I found the following in the FB for business Pixel documentation.
From "How Apple’s iOS 14 Release May Affect Your Ads and Reporting"
https://www.facebook.com/business/help/331612538028890?id=428636648170202
If you plan to deliver ads optimized for conversion events that occur on your business’s website:
You may need to verify your website’s domain to help avoid any future disruption of your website campaigns. Domain verification must be done for the effective top level domain plus one (eTLD+1). For example, for www.books.jasper.co.uk, books.jasper.co.uk and jasper.co.uk the eTLD+1 domain is jasper.co.uk.
Additionally, we will support domains included in the Public Suffix List. This would enable businesses to verify their eTLD+1 domains if the hosting domain (eTLD) is registered in the Public Suffix List. For example, if ‘myplatform.com’ is a registered domain to the Public Suffix List, then an advertiser ‘jasper’ with the subdomain ‘jasper.myplatform.com’ would be able to verify ‘jasper.myplatform.com.’
Domain verification should be prioritized for domains with pixels used by multiple businesses or personal ad accounts. This will enable you to configure pixel conversion events when Aggregated Event Measurement becomes available.
I am going to reference this issue in PR that cite FB Pixel to track this and save our volunteers some time on repeating themselves about
The primary things that should be noted are:
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