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Additional StatisticsTaobao general merchandise sales in FY 2019:
5.7 trillion yuan ($853 billion)
Number of Idle Fish communities:
Number of Idle Fish sellers:
60 million active sellers (2019)
How many people use Taobao monthly?
666 million mobile monthly active users (2018)
How many people shop with Taobao annually?
601 million mobile annual active shoppers (2018)
Average amount spent by Alibaba Passport users on Tmall/Taobao:
Percentage of Taobao monthly active users that are in their 20s or 30s:
Percentage of Taobao mobile users in China that are under 30:
Percentage of Taobao mobile users in China that are men:
Percentage of Taobao mobile users in China that are women:
Average number of times a day Taobao users open its mobile app:
Average number of items Taobao users look at on the mobile app:
Number of people that use Taobao Live:
Amount of time that users spend watching live streaming video on Taobao annually:
Taobao GMV for FY 2018:
RMB2,689 billion (US$428 billion)
Increase in Taobao GMV from FY 2017 to FY 2018:
Number of counties in China that Rural Taobao covers:
Number of service centers in China for Rural Taobao:
Number of Taobao active content creators:
Average number of time Taobao app users launch it daily:
Average number of comments and reviews posted on Taobao daily:
Percentage of the independent designers on Taobao that are under the age of 33:
Number of Taobao users that watched livestreams on it in 2019:
Number of livestreams on Taobao in 2019:
Amount of revenue Taobao livestreams generated in 2019:
5.7 billion yuan ($28 billion)
Average amount of time Chinese consumers spend viewing Taobao Live:
Amount that Taobao Live generated in GMV in calendar year 2020:
Number of Taobao Deals users:
100 million annual active consumers (2020)
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