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Showing content from https://events.digitalcontentnext.org/research-decoding-vid-engagement-gen-z-gen-y below:

DCN Research - Decoding Video Content Engagement: Gen Z and Gen Y in Focus

An exclusive virtual presentation of DCN’s newest research: Decoding Video Content Engagement: Gen Z and Gen Y in Focus.  Andrew Hare, SVP of Digital Research and Strategy at Magid Associates, will present new insights into how Gen Z and Gen Y connect with short-form video content — from independent creators to premium media brands.

Why You’ll Want to Attend this 45-Minute Virtual Event:

1. Understand the evolving video habits of Gen Z and Gen Y including platform preferences, content consumption patterns, and what drives engagement.
    
2. Gain insights into content creator dynamics from influencers to premium brands—revealing who younger audiences trust, follow, and engage with most.
    
3. Learn how to tailor strategies by platform and content vertical with deep dives into News, Sports, Lifestyle,

Entertainment, and Business, plus actionable guidance to position your brand for success.
We’re excited to share these insights with you and your team. Please feel free to forward this invitation to others in your organization who would benefit from attending.

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