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Shopping rewards company
Rakuten Rewards ( RAK-ə-tin),[1] formerly known as Ebates,[2] is a cash-back and shopping rewards company.[3] Its revenue comes from affiliate network links.[4] Members of the site click through affiliate links before shopping at a retailer's site.
Rakuten Rewards was founded as Ebates in 1998 in Menlo Park, California, by two former deputy district attorneys, Alessandro Isolani and Paul Wasserman.[5] Funded by the venture capital firm Foundation Capital,[6] Ebates.com was launched on 3 May 1999, offering up to 25% cash back from about 40 online retailers.[7]
In September 2014, Ebates was acquired by the Japanese e-commerce company Rakuten for US$1 billion.[8] In 2019, the Ebates brand was phased out and replaced with Rakuten Rewards.[9]
Name Description References Mobile app Free application for Android and iOS allows users to shop and earn cash back on mobile devices. [18] Hotels Users can book hotels to earn cash back. [19] Cash Back Button Browser extension for Google Chrome, Edge, Firefox and Safari, Alerts users to cash-back possibilities on store sites and highlights offers in Google and Bing search results. [20] Marketplace Formerly located at Rakuten.com, the marketplace is an e-commerce site where users can buy goods from third-party sellers. In-Store Cash Back Users can earn cash back in stores by adding a credit or debit card to their accounts and using that card to pay in stores.2017
2018
2019 (US, before renaming)
2019 (Canada, before renaming)
2019 (US and Canada, after renaming)
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