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Showing content from https://docs.unity.com/ugs/en-us/manual/push-notifications/manual/overview below:

Push Notifications

Push Notifications#

Use Push Notifications to schedule messages to players while they're not actively playing your game. Push Notifications is available for iOS and Android mobile devices and messages can be scheduled to send at a specified time in the future or on an ongoing basis. You can measure how many players have opened them and then started your game as a result.

Note: Unity Analytics is a requirement for Push Notifications and the feature is bundled with the existing Analytics price. For more information about Analytics pricing, refer to UGS Pricing.

Keep your community in the loop: Inform your players about upcoming events, recent feature updates, and promotions to improve engagement.
Automate your engagement: Automate messages to send to cohorts of players based on past behaviors (for example, lapsing players) to reduce churn.
Target and measure with Analytics: Target your notifications based on player behaviour and leverage the data automatically collected by Unity Analytics to measure engagement.
Get going quickly: Use Push Notifications alongside the existing Mobile Notifications package and follow the step-by-step dashboard guide to get started.

Additional resources#

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