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Meet the Merchant API (beta) - the official successor to the Content API for Shopping.
Get the latest on new features, bug fixes, and release updates of the Merchant API (beta).
Learn how to manage your business and products on Google and how to get programmatic access to data, insights, and unique capabilities at scale. Get started now
You can use the Content API for Shopping to automate Google Merchant Center account management.
Here are some things you can do with the Content API for Shopping:
After uploading products, you can take advantage of other Google for Retail solutions, like promoting your products in Shopping campaigns.
Merchants are responsible for complying with the Shopping ads and free listings policies. Google Shopping reserves the right to enforce these policies and respond appropriately if we find content or behavior that violates these policies.
See the left navigation menu for guides to help you get started with the Content API for Shopping, and our reference documentation for full details on all available features.
Client librariesWe recommend using the Google API client libraries when deploying the Content API for Shopping. The client libraries are available for many popular programming languages and simplify common API tasks including the following:
Code samples in this guide are in Python.
For a list of available client libraries and code samples, see Samples and Libraries.
Initial setupThis guide covers the basic steps to get started with the Content API and make your first API call:
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2025-06-19 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-06-19 UTC."],[[["The Merchant API is the new version of the Content API for Shopping and provides automated Google Merchant Center account management."],["Use the Merchant API to upload products, manage inventory, manage Merchant Center accounts, and link your inventory to Google Ads."],["Merchants are responsible for complying with Shopping ads and free listings policies."],["Google provides client libraries and code samples in various programming languages to simplify API integration."],["To get started, set up your Merchant Center account, set up a client library, make an API call, and explore the Content API using provided guides."]]],["The beta version of the Merchant API, the new Content API for Shopping, allows users to automate Google Merchant Center account management. Key actions include uploading products, managing inventory and accounts, and linking inventory to Google Ads. After uploading products, they can be promoted in Shopping campaigns. Merchants must adhere to Shopping ads and free listings policies. The API can be used with Google API client libraries, and the initial setup involves configuring the Merchant Center account, setting up a client library, making an API call and exploring the Content API.\n"]]
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