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Qualify Outbound Links for SEO | Google Search Central | Documentation

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Qualify your outbound links to Google

For certain links on your site, you might want to tell Google your relationship with the linked page. In order to do that, use one of the following rel attribute values in the <a> tag.

For regular links that you expect Google to fetch and parse without any qualifications, you don't need to add a rel attribute. For example:

<p>My favorite horse is the <a href="https://horses.example.com/Palomino">palomino</a>.</p>

For other links, use one or more of the following values:

rel values

Mark links that are advertisements or paid placements (commonly called paid links) with the sponsored value. Read more about Google's stance on paid links.

<a rel="sponsored" href="https://cheese.example.com/Appenzeller_cheese">Appenzeller</a>
Note: The nofollow attribute was previously recommended for these types of links and is still an acceptable way to flag them, though sponsored is preferred. rel="ugc"

We recommend marking user-generated content (UGC) links, such as comments and forum posts, with the ugc value.

<a rel="ugc" href="https://cheese.example.com/Appenzeller_cheese">Appenzeller</a>

If you want to recognize and reward trustworthy contributors, you might remove this attribute from links posted by members or users who have consistently made high-quality contributions over time. Read more about how to prevent user-generated spam your site and platform.

rel="nofollow"

Use the nofollow value when other values don't apply, and you'd rather Google not associate your site with, or crawl the linked page from, your site. For links within your own site, use the robots.txt disallow rule.

<a rel="nofollow" href="https://cheese.example.com/Appenzeller_cheese">Appenzeller</a>
Multiple values

You may specify multiple rel values as a space- or comma-separated list. Examples:

<p>I love <a rel="ugc nofollow" href="https://cheese.example.com/Appenzeller_cheese">Appenzeller</a> cheese.</p>
<p>I hate <a rel="ugc,nofollow" href="https://cheese.example.com/blue_cheese">Blue</a> cheese.</p>

Links marked with these rel attributes will generally not be followed. Remember that the linked pages may be found through other means, such as sitemaps or links from other sites, and thus they may still be crawled. These rel attributes are used only in <a> elements that Google can crawl, except nofollow, which is also available as robots meta tag.

If you need to prevent Google from fetching a link to a page on your own site, use the robots.txt disallow rule.

To prevent Google from indexing a page, allow crawling and use the noindex robots rule.

Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.

Last updated 2025-02-04 UTC.

[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-02-04 UTC."],[[["Use `rel` attributes in `\u003ca\u003e` tags to specify your relationship with outbound links, guiding how Google interacts with them."],["The `sponsored` attribute should be used for paid or advertisement links, while `ugc` is designated for user-generated content."],["Employ the `nofollow` attribute when you prefer Google to not associate or crawl a linked page from your site, especially when other attributes are not applicable."],["Multiple `rel` attribute values can be used for the same link by separating them with spaces or commas."],["Google might still find and crawl the linked pages even with these attributes through other sources like sitemaps."]]],["To manage how Google interacts with outbound links, use `rel` attributes within `\u003ca\u003e` tags. `rel=\"sponsored\"` marks paid links; `rel=\"ugc\"` designates user-generated content. `rel=\"nofollow\"` signals that Google should not associate your site with the linked page or crawl it. Multiple `rel` values can be used together. Links with these attributes generally won't be followed, but can still be found through other sources. For links on your site, use the `robots.txt disallow` rule.\n"]]


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