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Documentation to Improve SEO | Google Search Central

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You can make sure the right people are viewing your content by making your content search-friendly. Search engine optimization, or SEO, is the process of increasing the visibility of website pages on search engines in order to attract more relevant traffic. Learn what you can do to make sure that your site works well with Google Search.

The Search Engine Optimization (SEO) Starter Guide provides best practices to make it easier for search engines to crawl, index, and understand your content.

If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you.

If you're already familiar with the fundamentals of SEO, there's more you can do to improve how your site appears on Google:

Search Console is a tool from Google that helps developers, website owners, and SEO professionals understand how their site is performing on Google Search.

Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.

Last updated 2025-02-04 UTC.

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