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Tuesday, January 21, 2020
Structured data schemas such as schema.org and data-vocabulary.org are used to define shared meaningful structures for markup-based applications on the Web. With the increasing usage and popularity of schema.org we decided to focus our development on a single SD scheme. As of April 6, 2020, data-vocabulary.org markup will no longer be eligible for Google rich result features.
As a preparation for the change and starting today, Search Console will issue warnings for pages using the data-vocabulary.org schema so that you can prepare for the sunset in time. This will allow you to easily identify pages using that markup and replace the data-vocabulary.org markup with schema.org.
A bit more about structured dataGoogle uses structured data standardized formats and shared schemas to provide information about a page and the things described by the page. This information is used for two main purposes
Structured data formats like JSON-LD, RDFa and Microdata define a small number of fixed structures that can be used to encode descriptive data. They typically build upon lower-level standards like JSON and HTML. To learn more about the supported and recommended formats, please check out our developers guide.
What are structured data schemas?Alongside the structured data formats, structured data schemas work like a kind of dictionary, defining terms for types of thing (for example, Person, Event, Organization), and for properties and relationships (for example, name, worksFor). By maintaining this separation between format and schema, it is possible for users of different formats to take advantage of the same, widely shared, schemas.
Google's "Data Vocabulary" project was an important milestone in the development of structured data on the Web, because it led to our collaboration with other search engines to create schema.org. However it is now very outdated and it is generally preferable to use more widely shared vocabulary from Schema.org. Therefore data-vocabulary.org markup will stop being eligible for Google search result features and enhancements.
Please note that this is the only consequence of this change. Pages using data-vocabulary schema will remain valid for all other purposes.
In order to be eligible for Google rich result features we recommend converting your data-vocabulary.org structured data to schema.org.
For example, here is how you would change the data vocabulary to schema.org
Data-vocabulary.org<div itemscope itemtype="https://data-vocabulary.org/Breadcrumb"> <a href="https://www.example.com/dresses" itemprop="url"> <span itemprop="title">Dresses</span></a> > </div> <div itemscope itemtype="https://data-vocabulary.org/Breadcrumb"> <a href="https://www.example.com/dresses/real" itemprop="url"> <span itemprop="title">Real Dresses</span></a> > </div>Schema.org
<ol itemscope itemtype="https://schema.org/BreadcrumbList">
<li itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem">
<a itemprop="item" href="https://example.com/dresses"><span itemprop="name">Dresses</span></a>
<meta itemprop="position" content="1" /></li>
<li itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem">
<a itemprop="item" href="https://example.com/dresses/real"><span itemprop="name">Real Dresses</span></a>
<meta itemprop="position" content="2" /></li>
</ol>
You can test any code snippet live on Rich Results Test by pasting it into the search box. Try it out! And if you have any questions or comments, check out the Google Webmasters community.
Posted by Dan Brickley, Standards Developer Advocate, and Moshe Samet, Search Console Product Manager
Update on 2020-04-06: We have decided to postpone this change for the immediate future due to the Coronavirus situation. We will re-evaluate this matter in June 2020. Update on 2020-07-06: We started rolling out the deprecation.Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["As of April 6, 2020, Google Search will no longer support data-vocabulary.org schema for rich results and will prioritize schema.org."],["Search Console will issue warnings for pages using data-vocabulary.org to allow webmasters time to replace it with schema.org."],["Google uses structured data to understand web page content and enable special search result features."],["Structured data formats like JSON-LD, RDFa, and Microdata encode descriptive data, while schemas define terms and relationships for that data."],["Google recommends converting data-vocabulary.org structured data to schema.org for continued rich result eligibility."]]],["Google will stop supporting data-vocabulary.org markup for rich result features as of April 6, 2020, now postponed to June 2020 and then started rolling out on July 6 2020. Pages using this schema will receive Search Console warnings, signaling the need to transition to schema.org. Structured data schemas define terms for things like `Person` and `Event` and are used to understand page content and enable search result features. Converting data-vocabulary.org to schema.org is recommended to maintain eligibility for rich result features.\n"]]
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