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The Privacy Sandbox on Android introduces new technologies to improve user privacy and enable effective, personalized advertising experiences for mobile apps. The Privacy Sandbox includes Privacy-Preserving APIs, each of which requires an Ad Services normal permission in order to support core advertising use cases without reliance on cross-app identifiers.
Learn more about Android's Privacy Sandbox initiative and AdMob.
Topics APIThe Topics API is part of the Privacy Sandbox designed to infer coarse-grained interest signals on-device based on a user's app usage. These signals or "topics" are recognizable categories that are inferred based on the apps they used.
Apps and advertising platforms can use topics to decide what ads are relevant. Topics support interest-based advertising (IBA) use cases without requiring tracking of individual users across mobile apps.
Google Mobile Ads SDK 22.4.0 accesses the Topics API and declares the following permission by default:
<!-- Topics API permission. -->
<uses-permission android:name="android.permission.ACCESS_ADSERVICES_TOPICS" />
If you want to opt out of AdMob testing of Android's Topics API, see how to prevent the merging of permissions in Android's instructions.
Attribution Reporting API (with debug reports)The Attribution Reporting API is part of the Privacy Sandbox and is designed to provide improved user privacy by removing reliance on cross-party user identifiers and to support key use cases for attribution and conversion measurement across mobile apps.
Google Mobile Ads SDK 22.4.0 accesses the Attribution Reporting API with debugging reports and declares the following permissions by default:
<!-- Attribution Reporting API (with debug reports) permissions. -->
<uses-permission android:name="android.permission.ACCESS_ADSERVICES_ATTRIBUTION" />
<uses-permission android:name="android.permission.ACCESS_ADSERVICES_AD_ID" />
If you want to opt out of AdMob testing of Android's Attribution Reporting API, see how to prevent the merging of permissions in Android's instructions.
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2025-05-10 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-05-10 UTC."],[[["The Privacy Sandbox on Android enhances user privacy while enabling personalized advertising in mobile apps, using new technologies like the Topics and Attribution Reporting APIs."],["The Topics API infers user interests based on app usage to deliver relevant ads without cross-app tracking, requiring the `ACCESS_ADSERVICES_TOPICS` permission."],["The Attribution Reporting API provides improved privacy for attribution and conversion measurement, utilizing the `ACCESS_ADSERVICES_ATTRIBUTION` and `ACCESS_ADSERVICES_AD_ID` permissions for debugging reports."],["Developers can opt out of AdMob's testing of these APIs by managing permissions as outlined in Android's instructions."]]],["The Privacy Sandbox on Android introduces new technologies to enhance user privacy and enable personalized advertising. It includes Privacy-Preserving APIs, such as the Topics API, which infers user interests from app usage, and the Attribution Reporting API for conversion measurement. Both APIs require Ad Services permissions. The Google Mobile Ads SDK 22.4.0 utilizes these APIs and declares default permissions. Users can opt out of AdMob's testing of these APIs by preventing the merging of permissions, per Android's instructions.\n"]]
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