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Showing content from https://developer.mailchimp.com/developer/transactional/docs/fundamentals/ below:

Mailchimp Developer

Mailchimp’s developer tools provide everything you need to integrate your data with intelligent marketing tools and event-driven transactional email.

• Quick Start
• API Reference
• Documentation

Mailchimp Transactional Email (formerly Mandrill) sends targeted and event-driven messages via the API or SMTP, fast—with best-in-class deliverability.

When you build integrations with Mailchimp, you’re creating tools for a trusted and reliable platform that powers marketing, e-commerce, and more for millions of small businesses.

• 14M

  Trusted by fourteen million customers and counting

• 1B

  Rock-solid reliability delivers 1 billion emails daily

• 290+

  Dev teams have launched over 290 Mailchimp integrations so far

On the Mailchimp side, the fact that the API allows us to send automated emails to catch potential customers that might otherwise be lost is a great feature.

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