Functions for data preparation, parameter estimation, scoring, and plotting for the BG/BB (Fader, Hardie, and Shang 2010 <doi:10.1287/mksc.1100.0580>), BG/NBD (Fader, Hardie, and Lee 2005 <doi:10.1287/mksc.1040.0098>) and Pareto/NBD and Gamma/Gamma (Fader, Hardie, and Lee 2005 <doi:10.1509/jmkr.2005.42.4.415>) models.
Version: 2.4.3 Depends: R (≥ 3.5), hypergeo, optimx, dplyr Imports: Matrix Suggests: knitr, rmarkdown Published: 2021-11-17 DOI: 10.32614/CRAN.package.BTYD Author: Lukasz Dziurzynski [aut], Edward Wadsworth [aut], Peter Fader [ctb], Elea McDonnell Feit [ctb], Daniel McCarthy [aut, ctb], Bruce Hardie [ctb], Arun Gopalakrishnan [ctb], Eric Schwartz [ctb], Yao Zhang [ctb], Gabi Huiber [ctb, cre] Maintainer: Gabi Huiber <ghuiber at gmail.com> BugReports: https://github.com/ghuiber/BTYD/issues License: GPL-3 NeedsCompilation: no Materials: README NEWS CRAN checks: BTYD results Documentation: Downloads: Linking:Please use the canonical form https://CRAN.R-project.org/package=BTYD to link to this page.
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