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Cloudinary 3D: Transform 3D Models into Stunning Visuals at Scale

Last updated: Jun-04-2025

Cloudinary 3D is a turnkey product that offers an easy-to-use platform for generating immersive 3D experiences and increasing content velocity — all without the need for specialized 3D expertise.

Designed for developers, marketing/creatives and content teams tasked with enhancing online shopping experiences and content managers responsible for managing and approving product creatives.

Cloudinary 3D enables you to turn your product's 3D models into:

• 3D viewers and AR experiences
• 3D product configurators
• photorealistic packshots and lifestyle images
• product videos

You can:

• Build flexible and scalable 3D applications with the help of simple, programmable APIs.
• Streamline workflows.
• Reduce costs by automating the creation of high-quality visual content.

Organizations use Cloudinary 3D primarily for these reasons:

• To empower developers and content teams with tools to build immersive 3D experiences
  • Simplify the integration of 3D models into e-commerce sites.
  • Enable teams to create interactive 3D viewers, configurators, and AR experiences without extensive coding or 3D expertise.
• To seamlessly integrate 3D assets with existing workflows and ecosystems
  • Automate the conversion of 3D models into high-quality immersive visuals.
  • Reduce reliance on third-party dependencies and streamline content production.
• To automate routine tasks involving media
  • Reduce overhead by simplifying the creation of photorealistic images and videos.
  • Eliminate the need for costly photoshoots and extensive customization.
• To rapidly build and prototype new features involving 3D content
  • Use code snippets and APIs to build scalable 3D pipelines.
  • Quickly manage and deploy 3D content, including 2D.

• Increase conversions and reduce return rates
• Accelerate time-to-market
• Reduce costs
• Empower teams across skill levels

Take a look at our demo website where all the assets were created using Cloudinary 3D and are displayed with the help of the Cloudinary 3D JavaScript tag and HTML data attributes.

You can view the code for this demo website on GitHub.

1. Sign up to create your free Cloudinary account.
2. Click the Cloudinary 3D icon in the navigation bar on the left.

If you already have a Cloudinary account, you can go straight to the Cloudinary 3D Console.

Generate images, videos, and 3D viewers from 3D models as follows:

1. Upload a 3D model.
2. Adjust the lighting setting and angles to best showcase your product. You can use one of the predefined templates or create your own.
3. Create product images, videos and 3D experiences from the 3D model.
4. Add the new assets to your site by embedding a code snippet.

It only takes a few steps to display the generated images, videos, and 3D models in a 3D viewer using JavaScript and HTML. Below is a high-level overview of those steps. Scroll down for a link to the full docs and a code explorer.

1. Include the Cloudinary 3D tag and viewer JavaScript files to display images, videos and 3D models on your website.
2. Configure the image, video, and 3D model viewers in JavaScript.
3. Either use special HTML attributes to display your assets on the page or use the tag's API.

Here's an example of a product gallery displaying each of the different types of assets, all generated from the same 3D model. Notice how the 3D asset (second to last thumbnail) loads in the 3D viewer, allowing you to inspect the product from all angles or view it in AR.

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