Controller Services
The following Google services are eligible to be in scope of the Google Ads Controller-Controller Data Protection Terms:
Google may update this list from time to time, subject to the terms of the Google Ads Controller-Controller Data Protection Terms.
Data Processing TermsProcessor Services
The following Google services are eligible to be in scope of the Google Ads Data Processing Terms:
Google may update this list from time to time, subject to the terms of the Google Ads Data Processing Terms.
Types of personal data
In relation to the Google Ads Data Processing Terms, Customer Personal Data may include the following types of personal data (as applicable, depending on the Processor Services provided under the Agreement).
Processor Service Types of Personal Data Ads Data Hub Online identifiers, including cookie identifiers, internet protocol addresses and device identifiers; client identifiers AdMob Processor features Secure Signals Audience Partner API (formerly known as DoubleClick Data Platform) Online identifiers, including cookie identifiers and device identifiers Campaign Manager 360 (formerly known as Campaign Manager) Online identifiers, including cookie identifiers, internet protocol addresses and device identifiers; precise location data; client identifiers Display & Video 360 Online identifiers, including cookie identifiers, internet protocol addresses and device identifiers; precise location data; client identifiers Enhanced Conversions Names, email addresses, phone numbers, addresses, client identifiers, online identifiers, including internet protocol addresses Google Ad Manager Processor features Secure Signals, Dynamic Ad Insertion Google Ad Manager 360 Processor features Secure Signals, Dynamic Ad Insertion Google Ads Customer Match Names, email addresses, addresses and partner-provided identifiers Google Ads Store sales (uploads) Names, email addresses, phone numbers and addresses Google Analytics Online identifiers, including cookie identifiers, internet protocol addresses and device identifiers; client identifiers Google Analytics 360 Online identifiers, including cookie identifiers, internet protocol addresses and device identifiers; client identifiers Google Analytics for Firebase Online identifiers, including cookie identifiers, internet protocol addresses and device identifiers; client identifiers Google Optimize Online identifiers, including cookie identifiers and internet protocol addresses; client identifiers Google Optimize 360 Online identifiers, including cookie identifiers and internet protocol addresses; client identifiers Google Tag Manager Online identifiers, including cookie identifiers and internet protocol addresses Google Tag Manager 360 Online identifiers, including cookie identifiers and internet protocol addresses Looker Studio Data relating to individuals provided to Google via the service by (or at the direction of) Customer, including to create and collaborate on reports, graphs and charts Search Ads 360 Online identifiers, including cookie identifiers, internet protocol addresses and device identifiers; client identifiersGoogle may update this list from time to time to reflect changes to the types of personal data handled by the Processor Services.
Last update: 12 February 2025
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