Gen Z is our fastest growing audience,2 making up 42% of our global user base.3 They’re searching and saving more than other generations,4 and they’re here to shop. In fact, the main reason Gen Z uses Pinterest is to find information about products or brands.5
In the UK, we reach:
39% of people ages 18–24
31% of people ages 25–34
29% of people ages 35–44
30% of people aged 45+ 6
In the United Kingdom, our audience is 70% females 18+ and 28% males 18+8
Pinterest reaches 28% of high income earners (top HHI quartile).9
of weekly Pinners say that they feel inspired by the shopping experience on Pinterest¹⁰
of top searches are unbranded,¹¹ showing that Pinners are open to new ideas
Native targeting tools
Our targeting tools help you to reach people by demographics, interests, keywords and more. You can also use auto-targeting, and we’ll show your ads to the people that we think will like them.
Pinterest Personas
Personas help you to reach people interested in a specific topic on Pinterest. They’re built using our first-party data and feed into your campaign set-up in Ads Manager. Talk to your Pinterest rep for more information.
Interactive insights
The Pinterest Trends tool shows what people are looking for on Pinterest. You can explore by demographic, region and other helpful filters to see what your audience will want to try next.
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