March 10, 2025
Leading Self-Reg Organization Shifts to Promote Legal Compliance WASHINGTON, DC (March 10, 2025) – The Network Advertising Initiative (NAI), the leading privacy and self-regulatory trade association for advertising technology companies,
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NAI Applauds House Committee on Passage of Strong Children’s Privacy LegislationSeptember 18, 2024
COPPA 2.0 provides the opportunity to establish a new national standard for children’s data privacy, and a level playing field for all companies WASHINGTON, D.C. (September 18, 2024) – Today,
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NAI Applauds Senate’s Passage of Strong Children’s Privacy LegislationJuly 30, 2024
KOSPA provides opportunity to level the playing field on kids privacy for all companies WASHINGTON, DC (July 30, 2021) – Today, the Senate passed the Kids Online Safety and Privacy
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NAI Statement re: Google’s New Path for Privacy Sandbox on the WebJuly 23, 2024
Supporting Google’s decision to maintain third-party cookie support while enhancing user transparency and control. WASHINGTON, DC (July 23, 2024) – The NAI encourages our members, and the entire digital advertising
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NAI: APRA should focus on preserving beneficial uses of data, and protecting consumers from harmApril 17, 2024
Welcomes a bipartisan, bicameral effort to enact a uniform national privacy framework On April 17, the NAI sent a letter to the U.S. House Committee on Energy and Commerce welcoming
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NAI Sends Letter to CA Judiciary Committee in Support of Delete Act AmendmentsApril 16, 2024
On April 16, the NAI sent a letter to California Judiciary Committee stating our support of SB 1076, legislation to provide narrow but important updates to the California Delete Act, while
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NAI Welcomes Bipartisan, Bicameral Effort to Enact a Uniform National Privacy FrameworkApril 9, 2024
Efforts should focus on preserving beneficial uses of data, and protecting consumers from harm WASHINGTON, DC (April 9, 2024) – The Network Advertising Initiative (NAI) released the following statement from
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The NAI Supports Limits on the Sale of U.S. Consumer DataFebruary 28, 2024
Washington, DC (February 28, 2024) – The Network Advertising Initiative (NAI) released the following statement from NAI President and CEO Leigh Freund. “The NAI supports the President’s plan to ban
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NAI Working with Members to Develop New Industry Guidelines for Sensitive Location DataJanuary 24, 2024
WASHINGTON, DC (January 24, 2024) – The Network Advertising Initiative (NAI) today released the following statement from NAI President and CEO Leigh Freund. “Data providers are continuing to grapple with the
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The NAI Unveils Best Practices for Health AdvertisingNovember 8, 2023
New best practices advocate for the use of demographic data for health advertising, rather than sensitive personal health information. WASHINGTON, DC (November 8, 2023) – The Network Advertising Initiative (NAI)
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NAI Comments on Health Data Privacy RFISeptember 29, 2023
WASHINGTON, DC (September 29, 2023) – On September 28, the NAI commented on Sen. Bill Cassidy’s (R-LA) Request for Information (RFI) on Improving Americans’ Health Data Privacy. The comments highlight
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Tony Ficarrotta Returns to the NAI as VP and General CounselSeptember 11, 2023
Veteran Compliance Expert Brings His Expertise to the NAI WASHINGTON, DC (September 11, 2023) – The Network Advertising Initiative (NAI), the leading privacy and self-regulatory association for digital advertising technology
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Companies Outside “Health Space” Should Understand Rules Governing Sensitive Health Data, Says NAI Legal AnalysisSeptember 6, 2023
NAI breaks down new legal requirements and recommends practical steps to protect consumers WASHINGTON, DC (September 6, 2023) – An NAI legal analysis of recent state privacy laws, federal enforcement
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NAI Legal and Regulatory Analysis: Sensitive Health InformationSeptember 5, 2023
WASHINGTON D.C. (September 5, 2023)Health-related advertising has been around nearly as long as advertising itself. However, new data collection and storage technology has fundamentally changed how many in the industry
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NAI Comments on FTC Notice of Proposed Rulemaking to Update HBNRAugust 8, 2023
WASHINGTON, DC (August 8, 2023) – On August 8, the NAI submitted comments to the Federal Trade Commission in response to their Notice of Proposed Rulemaking to update the agency’s
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NAI Comments on CFPB RFIJuly 14, 2023
WASHINGTON, DC (July 14, 2023) – The NAI sent its comment on the CFPB RFI to the agency. These comments discuss the following key issues raised by the RFI, and
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NAI Shares Goals of WA Health Data LawApril 27, 2023
WASHINGTON, DC (April 27, 2023) – The NAI released the following statement by President & CEO Leigh Freund on Washington State’s My Health My Data Act, signed into law today:
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The Network Advertising Initiative Taps SafeGuard Privacy to Fully Automate its Compliance EffortsApril 4, 2023
NEW YORK (PRWEB) April 3, 2023 – The Network Advertising Initiative (NAI), the leading non-profit self-regulatory body focused on technology providers in the online advertising ecosystem, today announced it is
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The NAI’s Statement on President Biden’s Wall Street Journal Op-EdJanuary 12, 2023
WASHINGTON, DC (January 12, 2023) – The Network Advertising Initiative today released the following statement by President and CEO Leigh Freund in response to President Biden’s Wall Street Journal Op-Ed
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NAI Calls on FTC to Integrate Strong Self-Regulation into Privacy RulesNovember 22, 2022
FTC has a long history of alignment with industry self-regulation WASHINGTON, DC (November 22, 2022) – The Network Advertising Initiative (NAI), an organization representing more than 100 ad-tech companies committed
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NAI Praises Goals of FTC Staff Report on Dark PatternsSeptember 16, 2022
NAI Released Report on Dark Patterns in May WASHINGTON, DC (September 16, 2022) – The Network Advertising Initiative today released the following statement by President and CEO Leigh Freund in
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FTC Proposed Rulemaking Should Avoid Bias and Recognize the Value of Data-Driven AdvertisingSeptember 7, 2022
WASHINGTON, DC (September 7, 2022) – The Network Advertising Initiative today released the following statement by Vice President for Policy David LeDuc in advance of the FTC’s Commercial Surveillance and
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NAI: Expansive FTC rulemaking should not be used to threaten business models and circumvent the legislative processAugust 11, 2022
WASHINGTON, DC (August 11, 2022) – The Network Advertising Initiative today released the following statement by Vice President for Policy David LeDuc on the FTC’s announcement that it is initiating
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NAI Statement on Data Privacy Legislation in the U.S. HouseJune 23, 2022
WASHINGTON, DC (June 23, 2022) – The Network Advertising Initiative (NAI) released the following statement by NAI Vice President for Policy David LeDuc about the House Energy & Commerce Committee’s
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Leading Companies Commit to Privacy-First NAI Enhanced Standards for Precise Location InformationJune 22, 2022
Cuebiq, Foursquare, and Precisely PlaceIQ step up to restrict data use and sharing tied to religious, healthcare, military and other sensitive locations WASHINGTON, DC (June 22, 2022) – The NAI,
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NAI’s Best Practices for User Choice and Transparency Help Companies Avoid “Dark Patterns” in Tailored AdvertisingMay 10, 2022
WASHINGTON, DC (May 10, 2022) – A new resource from the NAI, the leading self-regulatory association dedicated to responsible data collection and its use for advertising technology, informs companies about
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Statement on Legislation to “Ban Surveillance Advertising” Under Consideration by the House Energy & Commerce CommitteeMarch 1, 2022
Bill would strengthen Big Tech and harm small businesses and consumers WASHINGTON, DC (March 1, 2022) – Statement by NAI President & CEO Leigh Freund on the Banning Surveillance Advertising
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NAI Board of Directors Adds Expertise on Digital Ad Infrastructure, Risk Management, and Connected TV; Alan Chapell Will Serve as Board Chair, Ileana Falticeni as Vice ChairFebruary 25, 2022
Board includes members with experience in adtech, policy, and legal sectors WASHINGTON, DC (February 25, 2022) – Today, the NAI announced that 14 industry leaders with deep knowledge and experience
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Statement by the NAI on Google’s Approach to Consumer Privacy and Digital AdvertisingFebruary 16, 2022
WASHINGTON, DC (February 16, 2022) – The following statement by NAI President and CEO Leigh Freund regards Google’s announcement on introducing the Privacy Sandbox on Android and creating an opportunity
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Statement on the “Banning Surveillance Advertising Act”January 20, 2022
Bill would harm small businesses and consumers and strengthen Big Tech WASHINGTON, DC – Statement by NAI President & CEO Leigh Freund on the Banning Surveillance Advertising Act introduced by U.S. Representatives
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NAI Statement on Proposal to Increase FTC Funding by $1 Billion and Create a Privacy BureauSeptember 27, 2021
WASHINGTON, DC (September 27, 2021) – The following statement by NAI President and CEO Leigh Freund regards the congressional proposal to create a new FTC bureau for privacy and increase
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Farah Zaman Joins the NAI as VP and General CounselSeptember 8, 2021
Will expand capabilities for compliance and advocacy for NAI members;Joins three additional new hires WASHINGTON, DC (September 8, 2021) – The NAI has hired privacy law expert Farah Zaman as
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NAI Announces Privacy Protections for Hashed Email Addresses as Identifiers for Tailored AdvertisingJuly 22, 2021
Email-based consumer opt-out is live; Scope will expand from Audience Matched Advertising to all Tailored Advertising WASHINGTON, DC (July 22, 2021) – The NAI – the leading self-regulatory association dedicated
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NAI Statement on Google’s Updated Timeline for Privacy Sandbox MilestonesJune 24, 2021
WASHINGTON, DC June 24, 2021) – The Network Advertising Initiative released the following statement by NAI President & CEO Leigh Freund regarding Google’s announcement that it is updating the timeline
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NAI Statement on “The Fourth Amendment Is Not For Sale Act” Introduced Today By U.S. Senators Ron Wyden, D-Ore., and Rand Paul, R-Ky., and 18 Other SenatorsApril 21, 2021
WASHINGTON, DC (April 21, 2021) – The Network Advertising Initiative released the following statement by NAI President & CEO Leigh Freund regarding the introduction of “The Fourth Amendment Is Not
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NAI Statement on Google’s Privacy AnnouncementMarch 3, 2021
The Network Advertising Initiative released the following statement by NAI President & CEO Leigh Freund. Google today announced that once third-party cookies are phased out, it will not build alternate
Statement by NAI President and CEO Leigh Freund on voters’ approval of Proposition 24, the California Privacy Rights Act (CPRA)November 5, 2020
WASHINGTON, DC (November 5, 2020) – The Network Advertising Initiative (NAI) released the following statement from President and CEO Leigh Freund following voters’ approval of Proposition 24, the California Privacy Rights
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NAI Warns Brands & Publishers About the Risks of Taking a “Service Provider” Approach to CCPA ComplianceOctober 14, 2020
The Network Advertising Initiative (NAI) released guidance warning brands and publishers about the risks of adopting a strategy for complying with the California Consumer Privacy Act (CCPA) by designating ad-tech
NAI: Delay in IDFA implementation does not address harm to developers and disparate benefit to AppleSeptember 3, 2020
WASHINGTON, DC (September 3, 2020) – The Network Advertising Initiative released the following statement by NAI President & CEO Leigh Freund. Apple today announced that it will delay implementation of its requirement
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NAI Praises L.A. City Attorney’s Settlement Over The Weather Channel App & Other UsesAugust 19, 2020
Network Advertising Initiative (NAI) President & CEO Leigh Freund issued the following statement on today’s announcement that L.A. City Attorney Mike Feuer has settled a lawsuit that alleged The Weather
NAI Releases Best Practices to Cover Ad Information Used for Research, Public Health, Law Enforcement & Other UsesJune 23, 2020
The Network Advertising Initiative (NAI) released privacy Best Practices for its members to follow if they use data collected for Tailored Advertising or Ad Delivery and Reporting for non-marketing purposes,
NAI: Requiring app-by-app opt-in for personalized ads will confuse consumers, harm developers, and benefit AppleJune 21, 2020
The Network Advertising Initiative released the following statement by NAI President & CEO Leigh Freund regarding Apple’s announcement that it will require consumers to opt in on an app-by-app basis
NAI 2019 Annual Review: Members Are Complying with Code of ConductJune 4, 2020
The Network Advertising Initiative (NAI) released its latest Annual Report, highlighting its major initiatives and outlining the work of the compliance team during the 2019 compliance season. The Report revealed
NAI Code Provides Foundation for Using Data to Fight Coronavirus While Protecting PrivacyApril 9, 2020
In testimony submitted today to the Senate Commerce, Science, and Transportation Committee, Network Advertising Initiative (NAI) President and CEO Leigh Freund highlighted the NAI Code of Conduct as a foundational
NAI Responds to Google Announcement About Chrome’s Support for Third-Party CookiesJanuary 21, 2020
In response to Google’s announcement Building a more private web: A path towards making third party cookies obsolete, NAI President and CEO, Leigh Freund, offered the following statement.
Privacy for America Releases Detailed Policy Framework to Provide Strong Data Privacy Protections for All AmericansDecember 3, 2019
Privacy for America, a coalition of top trade organizations and companies representing a broad cross-section of the American economy, today released a comprehensive new framework for nationwide privacy legislation that
NAI Establishes Detailed Requirements for Obtaining Opt-in Consent in Consumer AppsDecember 2, 2019
The Network Advertising Initiative (NAI) today released a new Guidance document establishing detailed requirements for NAI members and their partners regarding Opt-In Consent for Precise Location Information and other sensitive
NAI Consumer Survey Reveals Strong Support for Ad-Supported Media and Federal Privacy FrameworkOctober 22, 2019
The Network Advertising Initiative (NAI) today released a report summarizing the findings of a recent survey among 10,000 internet users in America to find out more about what they think
NAI Hails Revised Transparency and Consent FrameworkAugust 22, 2019
Yesterday, the IAB Europe and IAB Tech Lab announced the release of an updated version of the Transparency & Consent Framework (TCF 2.0), an industry-developed tool supporting advertising technology companies,
NAI Reacts to New York City Location Data ProposalJuly 25, 2019
In response to the location privacy bill introduced in the New York City Council on July 23, 2019, NAI President and CEO, Leigh Freund, offered the following statement.
NAI Elects New 2019 Board of DirectorsMay 23, 2019
The Network Advertising Initiative (NAI), the leading non- profit self-regulatory association comprised of third-party digital advertising companies, announced the election of its 2019 Board of Directors. The NAI Board is
NAI Announces Revised 2020 Code of ConductMay 14, 2019
The Network Advertising Initiative (NAI), the leading self-regulatory association dedicated to responsible data collection and use for digital advertising, announces the publication of its 2020 Code of Conduct. This document
NAI Releases Compliance Results for Leading Third-Party Digital Ad Tech CompaniesMay 3, 2018
The Network Advertising Initiative (NAI) today released its 2017 Annual Compliance Report, a review of members’ adherence to the NAI Code of Conduct (Code) and NAI Mobile Application Code (App
Statement by NAI Board on Marc GromanOctober 22, 2014
On behalf of the NAI Board, we wish NAI President and CEO Marc Groman all the best as he prepares to pursue new challenges. We are grateful for his three
Network Advertising Initiative Adds Two Strategic Hires to its StaffMarch 20, 2014
The Network Advertising Initiative (NAI) today announced that it has brought on two new staff members to support its growing membership and association needs. Bruce Morris has joined as Vice
NAI Announces Results of Largest Annual Member Compliance ReviewMarch 13, 2014
The Network Advertising Initiative (NAI) today released its 2013 Annual Compliance Report, a comprehensive and detailed review of how the organization’s members, almost 100 third-party digital advertising companies, complied with
NAI Cultivates Compliance and Technology Specialization with 2014 Fellowship; Welcomes First Fellow Shaq KatikalaFebruary 7, 2014
The Network Advertising Initiative (NAI) today announced that it is offering a one-year compliance and technology fellowship for a highly qualified third year law student or recent graduate with an
Noga Rosenthal Joins NAI as General Counsel and VP, Compliance & PolicyOctober 2, 2013
The Network Advertising Initiative (NAI) today announced that longtime NAI member company representative Noga Rosenthal, formerly senior vice president of 24/7 Media and Media Innovation Group, LLC, has joined the
The NAI Releases Mobile Application CodeJuly 24, 2013
The Network Advertising Initiative (NAI) today announced that it has finalized the 2013 Mobile Application Code, which expands the organization’s self-regulatory program to cover data collected across mobile applications.
The NAI Announces 2013-2015 Board of DirectorsJune 4, 2013
The Network Advertising Initiative (NAI) today announced its 2013-2015 Board of Directors and new Executive Committee. Douglas Miller, Global Privacy Leader, AOL Inc., will serve as board chair. The entire
Remarks of Commissioner Maureen K. Ohlhausen at the NAI SummitMay 21, 2013
Thank you for that kind introduction, Will. It is an honor to be the opening keynote speaker at NAI’s Inaugural Member Summit. I reviewed your agenda for the Summit, and
The NAI releases Final 2013 Code of ConductMay 16, 2013
The Network Advertising Initiative (“NAI”) is the leading self-regulatory body governing “third parties” inthe online advertising ecosystem. The NAI is currently composed of more than 90 member companies andexpanding. Since
The NAI Releases Draft Code of Conduct for Public CommentMarch 1, 2013
The Network Advertising Initiative (NAI) today announced the release of its revised draft Code of Conduct, with updates to reflect current industry best practices for data collection by companies engaged
The NAI Releases 2012 Compliance ReportFebruary 7, 2013
The Network Advertising Initiative (NAI) is the leading self-regulatory body governing “third parties” in the online advertising ecosystem. The NAI’s nearly 100 member companies engage in or support Online Behavioral
The NAI Releases 2011 Compliance ReportFebruary 14, 2012
The Network Advertising Initiative (NAI) today released its 2011 annual compliance report, including a review of its members’ collection, use, and disclosure of data for online behavioral advertising (OBA). The
FTC Chief Privacy Officer Marc Groman Appointed New Executive Director Of NAINovember 17, 2011
Today, the Network Advertising Initiative (NAI) board of directors announced that Marc Groman, the chief privacy officer of the Federal Trade Commission, will become the NAI’s next executive director and
Network Advertising Initiative Releases 2010 Compliance ReportFebruary 18, 2011
The Network Advertising Initiative (NAI) today released its 2010 annual compliance report, including a review of its members’ collection, use, and disclosure of data for online behavioral advertising (OBA). The
The NAI Joins Cross-Industry Self-Regulatory Effort Program Launch of Enhanced Notice IconOctober 4, 2010
A group of the nation’s largest media and marketing trade associations, with support from the Council of Better Business Bureaus, today announced the details of a self-regulatory program that will
IAB and NAI Release Technical Specifications for Enhanced Noitce to Consumers for Online Behavioral AdvertisingApril 14, 2010
Advancing the self-regulatory efforts of the digital advertising and marketing industry, the Interactive Advertising Bureau (IAB) and the Network Advertising Initiative (NAI) today released the CLEAR (Control Links for Education
Study Finds Behaviorally-Targeted Ads More Than Twice as Valuable, Twice as Effective as Non-Targeted Online AdsMarch 24, 2010
The Network Advertising Initiative (NAI) today released the results of a first-of-its-kind study measuring the pricing and effectiveness of behaviorally-targeted (BT) advertising online. Based on proprietary data provided by twelve
Network Advertising Initiative Releases 2009 Annual Compliance ReportDecember 30, 2009
The Network Advertising Initiative (NAI) today released its 2009 annual compliance report, which reviews its members’ collection, use, and disclosure of data for online behavioral advertising. The report, which is
Network Advertising Initiative Releases Consumer Opt-Out ProtectorNovember 5, 2009
The Network Advertising Initiative (NAI) today released a beta version of the NAI Consumer Opt-Out Protector, a Firefox Add On that allows users to protect their behavioral advertising preferences by
Network Advertising Initiative Applauds New Self-Regulation Principles by Industry AssociationsJuly 2, 2009
The Network Advertising Initiative (NAI) today applauded the announcement of Self-RegulatoryPrinciples for Online Behavioral Advertising by the IAB, DMA, AAAA, ANA, and BBB.
Network Advertising Initiative Announces 2008 NAI Self-Regulatory Code of Conduct for Online Behavioral AdvertisingDecember 16, 2008
Members of the Network Advertising Initiative, a leading self-regulatory organization forcompanies in the online advertising marketplace, today announced the culmination of a yearlong initiative to enhance its Self-Regulatory Code of
Network Advertising Initiative Proposes Updated PrinciplesApril 10, 2008
The Network Advertising Initiative (NAI), a coalition representing companies in the online behavioral advertising marketplace, has released for public comment an updated version of its NAI Principles.
The NAI Announces 2008 Behavioral Advertising Principles InitiativeJanuary 1, 2008
Members of the Network Advertising Initiative, a trade association representing companies in the online behavioral advertising marketplace, today announced a 2008 initiative designed to update key attributes of the NAI
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