April 8, 2025
On April 7, the NAI submitted comments to the House Energy and Commerce Committee’s Privacy Working Group regarding the review of existing privacy laws and seeking input on a prospective
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NAI Comments on CFPB Proposed Amendments to Regulation V under FCRAApril 3, 2025
On April 2, 2025, the NAI submitted comments to the Consumer Financial Protection Bureau (CFPB) on its proposed amendments to Regulation V under the Fair Credit Reporting Act (FCRA). The
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NAI Comments on CA Bill AB 566 – Opt-out preference signal requirementsMarch 26, 2025
On March 25, the NAI submitted comments on California Bill AB 566, which addresses opt-out preference signal (OOPS) requirements. The NAI supports easy-to-use choice mechanisms for consumers, including the use
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NAI sends letter to NY Governor re: the New York Health Information Privacy ActMarch 19, 2025
On March 10, the NAI submitted a letter to New York Governor Hochul seeking tailored amendments to the New York Health Information Privacy Act (S929, “NYHIPA”) as the bill would
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NAI Comments on CCPA Updates, Cyber, Risk, ADMT, and Insurance RegulationsFebruary 19, 2025
On February 19, the NAI submitted comments to the California Privacy Protection Agency (CPPA) in response to proposed regulations regarding CCPA Updates, Insurance, Cybersecurity Audits, Risk Assessments, and Automated Decisionmaking
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How Ad-Tech Companies Help Bolster Small Publishers and AdvertisersDecember 18, 2024
[posted Sept 20, 2023; last updated March 11, 2025] Ad-Tech companies play an important role in helping small publishers and advertisers serve appropriate ads to consumers while maintaining and adhering
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NAI Comments on DOJ Rulemaking on Data Brokerage and Bulk Sensitive DataDecember 2, 2024
On November 29, the NAI submitted comments in response to the Department of Justice (DOJ) Proposed Rulemaking (NPRM) to regulate transfers of Americans’ sensitive data to foreign adversaries. The draft
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NAI Comments on Proposed Amendments to the Colorado Privacy Act RulesNovember 8, 2024
On November 7, 2024, the NAI submitted comments to the Colorado Department of Law in response to its Request for Comment on the proposed draft amendments to the Colorado Privacy
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NAI Comments on NY Child Data Protection Act NPRMOctober 1, 2024
On September 30, the NAI provided comments on the Office of the New York State Attorney General (“OAG”) Advanced Notice of Proposed Rulemaking (“ANPRM”) to assist the office in crafting
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NAI Comments on CA Data Broker Registration RegulationsAugust 20, 2024
On August 20, the NAI submitted comments on the proposed California Data Broker Registration Regulations to the California Privacy Protection Agency (CPPA). In Section I, our comments recommend that the
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NAI Sends Letter to House Energy and Commerce Committee Opposing APRA, Recommending Further AmendmentsJune 25, 2024
On June 25, the NAI sent a letter to the House Committee on Energy and Commerce urging the Committee to continue working to further improve the American Privacy Rights Act
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NAI Preliminary Comments to CPPA re: Data Broker Deletion RegistryJune 25, 2024
On June 25, the NAI submitted preliminary comments on the California Privacy Protection Agency’s (CPPA) proposed rulemaking to implement the Data Broker Delete Requests and Opt-Out Platform (“DROP”). As a
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NAI: APRA should focus on preserving beneficial uses of data, and protecting consumers from harmApril 18, 2024
Welcomes a bipartisan, bicameral effort to enact a uniform national privacy framework On April 17, the NAI sent a letter to the U.S. House Committee on Energy and Commerce welcoming
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NAI Sends Letter to CA Judiciary Committee in Support of Delete Act AmendmentsApril 18, 2024
On April 16, the NAI sent a letter to California Judiciary Committee stating our support of SB 1076, legislation to provide narrow but important updates to the California Delete Act, while
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NAI Welcomes Bipartisan, Bicameral Effort to Enact a Uniform National Privacy FrameworkApril 9, 2024
Efforts should focus on preserving beneficial uses of data, and protecting consumers from harm WASHINGTON, DC (April 9, 2024) – The Network Advertising Initiative (NAI) released the following statement from
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NAI Comments on COPPA NPRMMarch 12, 2024
On March 11, the NAI submitted comments on the FTC’s (Federal Trade Commission) Notice of Proposed Rulemaking (“NPRM”) to amend the COPPA Rule (Children’s Online Privacy Protection Rule) pursuant to
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NAI Submits Comments to CFPB on Financial AdvertisingJanuary 2, 2024
On December 29, 2023 the NAI submitted comments on the Consumer Financial Protection Bureau (“CFPB” or “Bureau”) Notice of Proposed Rulemaking (“NPRM”) and the Proposed Rule on Personal Financial Data
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NAI Comments on Colorado Universal Opt-Out ShortlistDecember 12, 2023
On December 11, 2023 the NAI submitted comments on the Universal Opt-Out (UOOM) shortlist recently announced by the Colorado Department of Law (DoL). In summary, the NAI recommends the following
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NAI Comments on NTIA Kids Online Health and Safety RFCNovember 17, 2023
On November 16, the NAI commented on the National Telecommunications and Information Administration’s (NTIA) Request for Comment (RCF) on best practices to protect minors’ mental health, safety, and privacy online.
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NAI Comments on Health Data Privacy RFISeptember 29, 2023
On September 28, the NAI commented on Sen. Bill Cassidy’s (R-LA) Request for Information (RFI) on Improving Americans’ Health Data Privacy. The comments highlight three key recommendations: (1) Congress should
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NAI Legal and Regulatory Analysis: Sensitive Health InformationSeptember 5, 2023
Health-related advertising has been around nearly as long as advertising itself. However, new data collection and storage technology has fundamentally changed how many in the industry operate and the ways
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NAI Comments on FTC Notice of Proposed Rulemaking to Update HBNRAugust 9, 2023
On August 8, the NAI submitted comments to the Federal Trade Commission in response to their Notice of Proposed Rulemaking to update the agency’s Health Breach Notification Rule (HBNR). NAI’s
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NAI Comments on CFPB RFIJuly 20, 2023
On July 14, 2023 the NAI sent its comment on the CFPB RFI to the agency. These comments discuss the following key issues raised by the RFI, and make recommendations
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State Privacy Patch #6 for Iowa: What Digital Advertising Companies Need to KnowMarch 30, 2023
By Meaghan Donahue (meaghan@thenai.org) and Ryan Smith (ryan@thenai.org) On March 29, 2023, Iowa Governor Kim Reynolds signed Senate File 262 (SF 262) into law, making Iowa the sixth state to
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NAI Comments on the Comments on the CCPA’s Preliminary Rulemaking on Cybersecurity, Risk Assessments and Automated DecisionmakingMarch 28, 2023
The NAI would like to thank the California Privacy Protection Agency for the opportunity to provide comments on the CCPA’s preliminary rulemaking on cybersecurity, risk assessment and automated decisionmaking. Please
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NAI Comments on the Washington My Health My Data ActMarch 16, 2023
The NAI would like to thank you for the opportunity to provide feedback on H.B. 1155, the Washington My Health My Data Act. Please see our full testimony below.
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NAI comments to NTIA RFC on Privacy, Equity and Civil RightsMarch 7, 2023
The Network Advertising Initiative (NAI), would like to thank the National Telecommunications and Information Administration (“NTIA”) for the opportunity to provide comments on the intersection of privacy, equity, and civil
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NAI Comments on the FTC Petition for Rulemaking to Regulate Programmatic Advertising.February 17, 2023
Thank you to the Federal Trade Commission for the opportunity to comment on the “Petition For Rulemaking Under 15 U.S.C. § 57(a) Seeking Regulation Of Advertising Technology Companies And Agencies
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NAI Submits Testimony on Washington H.B. 1155January 25, 2023
We want to thank the Washington State House Civil Rights and Judiciary Committee for the opportunity to provide feedback on H.B. 1155, the Washington My Health My Data Act.
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NAI Comments on Version 2 of the Colorado Privacy ActJanuary 19, 2023
The Network Advertising Initiative (“NAI”) appreciates the opportunity to comment in response to Version 2 of the Proposed Draft Rules (“Revised Draft Rules”) for the Colorado Privacy Act(“CPA”).
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NAI Submits Comments To The FTC ANPRNovember 22, 2022
We want to thank the Federal Trade Commission for the opportunity to comment on the Advanced Notice of Proposed Rulemaking (“ANPR”) for a Trade Regulation on Commercial Surveillance and Data
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NAI Comments on The Modified Proposed CPRA RegulationsNovember 21, 2022
The Network Advertising Initiative (“NAI”) appreciates the opportunity to provide comments on the proposed modified regulations under the California Privacy Rights Act(“CPRA”).
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NAI Comments on CPA Proposed Draft RulesNovember 9, 2022
On behalf of the Network Advertising Initiative, thank you for the opportunity to providepreliminary comments on proposed rulemaking under the Colorado Privacy Act.
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NAI Comments on Proposed Regulation Under the CPRAAugust 24, 2022
The NAI comments call on the California Privacy Protection Agency to amend their proposed regulations regarding the use of Opt-out Preference Signals, which could be used to unfairly disadvantage businesses across
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Prepared Remarks for CPA Pre-Rulemaking Listening SessionJune 28, 2022
The NAI’s Vice President of Public Policy, David LeDuc, delivered remarks at a Colorado Privacy Act pre-rulemaking listening session held by the Colorado Attorney General’s Office. We emphasized the importance
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NAI Preliminary Comments on Proposed Rulemaking under the Colorado Privacy ActJune 22, 2022
The NAI submitted comments to the Office of the Attorney General (OAG) in Colorado on proposed rulemaking under the Colorado Privacy Act. The NAI supports the OAG in its principle-guided
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NAI Comments to NTIA on Competition in Mobile App EcosystemJune 9, 2022
In comments to the NTIA on the Report on Competition in the Mobile App Ecosystem, the NAI recommended a balanced approach to privacy and competition, focused on eliminating harmful or
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Best Practices for User Choice and TransparencyMay 10, 2022
This Resource, developed by NAI legal and policy staff in consultation with representatives from member companies, is intended to help member companies better understand the practice of dark patterns and
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Prepared Remarks for CPPA Stakeholder SessionMay 6, 2022
The NAI’s VP of Public Policy, David LeDuc, joined the CPPA for a stakeholder session prior to the development of draft implementing regulations for the CPRA. We urged the CPPA
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NAI Regulatory Summary and Analysis: Statement of the Federal Trade Commission on Breaches by Health Apps and Other Connected DevicesFebruary 4, 2022
The NAI has published a Regulatory Summary and Analysis in response to the FTC’s September 2021 Policy Statement on the Health Breach Notification Rule, and its recent guidance updated in
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NAI Comments: Petition for Rulemaking to Prohibit Surveillance AdvertisingJanuary 27, 2022
The NAI filed comments with the Federal Trade Commission (FTC) in response to a petition proposing an FTC rulemaking on unfair competition that would result in a ban on “surveillance
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Prepared Remarks from NAI President & CEO Leigh Freund for NTIA Virtual Listening Session on Personal Data: Privacy, Equity, and Civil RightsJanuary 11, 2022
On behalf of the Network Advertising Initiative (“NAI”), President & CEO Leigh Freund joined a virtual listening session hosted by the National Telecommunications and Information Administration (“NTIA”) to discuss solutions
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NAI Comments: The Washington State Public Disclosure Commission (“PDC”): How to Improve Digital Political Advertising Disclosure in the StateNovember 11, 2021
The Network Advertising Initiative (“NAI”) appreciates the opportunity to provide comments on the Washington State Public Disclosure Commission deliberations on how to improve digital political advertising.
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Preliminary Comments on Proposed Rulemaking Under the California Privacy Rights ActNovember 9, 2021
On behalf of the Network Advertising Initiative (“NAI”), thank you for the opportunity to providepreliminary comments on proposed rulemaking under the California Privacy Rights Act (“CPRA”).
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NAI Comments: Bringing Dark Patterns to Light: An FTC WorkshopMarch 16, 2021
At a time when Americans are spending more time than ever on connected devices, this discussionabout “dark patterns” is important and timely. While there are different definitions of this term,
Public Policy Leadership for Ad-Tech CompaniesFebruary 16, 2021
The Network Advertising Initiative (NAI) is the leading ad-tech industry association, helping member companies navigate the increasingly challenging legal and regulatory environment. The NAI’s advocacy program also promotes and protects
Testimony on WA SB 5062 (Washington Privacy Act of 2021)January 21, 2021
On behalf of the ANA, the 4A’s, the AAF, the IAB, and the NAI, thank you for the opportunity to provide comments on SB 5062 (“WPA”). In addition to this
NAI Letter to Rep. Schiff Regarding Ad Blocking on News SitesJune 2, 2020
On behalf of the Network Advertising Initiative (NAI) and our members, thank you for your recent inquiry about digital advertising practices during the COVID-19 pandemic and the potential negative effects
NAI Summary of CPRAMay 13, 2020
This summary represents the NAI’s preliminary analysis of the changes to the CCPA proposed by the CPRA ballot initiative. This summary is intended only to highlight proposed changes of particular
Political File Requirements- Presentation by Perkins CoieApril 13, 2020
NAI Comment Letter – CCPA Second Set of Modified RegulationsMarch 27, 2020
The Network Advertising Initiative (“NAI”) is pleased to submit these comments regarding the second set of modifications to the regulations proposed for adoption under the California Consumer Privacy Act of
NAI Comment Letter: COPPA Rule ReviewFebruary 25, 2020
NAI Comment Letter: COPPA Rule ReviewDecember 19, 2019
On behalf of the Network Advertising Initiative (NAI), thank you for providing the opportunity to revisit the crucial priority of protecting children on the internet. NAI submits these comments in
NAI Analysis – CCPA SalesNovember 1, 2019
Considerations for NAI Members Regarding the Classification of Ad-tech Data Flows as “Sales” Under the CCPA: An NAI Analysis
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