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Welcome to FT Commercial, your strategic partner to help you shape and deliver the future of your business.

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OUR SERVICES

We combine distinct commercial capabilities to power your brand

Combining our proprietary data with market-leading tools and methodologies to inform strategy and deliver successful campaigns.

Our in-house content studio design high-impact, multimedia content asset that brings your story to life.

Across our newspaper, websites, magazines, specialist publications and events we have an array of trusted channels to build brand awareness and reach your target audience.

From corporate to consumer, the FT audience includes the most influential people in business and politics, some of the wealthiest people in the world.

29%

are C-suite

Source: FT Global Reader Survey 2024/5 Base: Working respondents

56%

are business decision makers

Source: FT Global Reader Survey 2024/5 Base: Working respondents

75%

work for an international company

Source: FT Global Reader Survey 2024/5 Base: Working respondents

Source: FT Global Reader Survey 2024/5 Base: Working respondents

72%

have average or better knowledge of wine

Source: FT Weekend Magazine Reader Survey 2023

40%

likely to try a Michelin-star restaurant in the next 12 months

Source: FT Weekend Magazine Reader Survey 2023

23%

are millionaires*

Source: FT Weekend Magazine Reader Survey 2023

Source: FT Weekend Magazine Reader Survey 2023

In-depth and engaging journalism across more than 100 reports a year. FT journalists provide authoritative analysis of the biggest issues in global business, finance and industry, presented in compelling print, video and digital formats.

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