Use 'AdChoices' to Build Consumer Trust
As technology, regulations and other changes challenge the market, it’s that much more important that you reassure consumers of the transparency and privacy control made possible through AdChoices. Brands and publishers need to ensure that they are meeting time-tested DAA Principles for consumer privacy engagement which complement state requirements, and public expectations.
Leverage 'Cookies & Beyond' Resources
The tech driving tailored advertising is transforming. DAA has implemented several initiatives to maintain and bolster brand-consumer engagement. By 2025, DAA expects all ad tech participants to have integrated with these new tools – tools that are now live or ready to test.
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