Facilitates tidy calculation of popular quantitative marketing metrics. It also includes functions for doing analysis that will help marketers and data analysts better understand the drivers and/or trends of these metrics. These metrics include Customer Experience Index <https://go.forrester.com/analytics/cx-index/> and Net Promoter Score <https://www.netpromoter.com/know/>.
Version: 0.0.2 Depends: R (≥ 3.5.0) Imports: dplyr (≥ 0.8.3), magrittr (≥ 1.5), tidyr (≥ 1.0.0), tibble (≥ 2.1.3) Suggests: knitr, rmarkdown, ggplot2 Published: 2020-12-18 DOI: 10.32614/CRAN.package.marketr Author: Chris Umphlett [aut, cre] Maintainer: Chris Umphlett <christopher.umphlett at gmail.com> License: CC0 NeedsCompilation: no Materials: README CRAN checks: marketr results Documentation: Reference manual: marketr.html , marketr.pdf Vignettes: Introduction to marketr (source, R code)Please use the canonical form https://CRAN.R-project.org/package=marketr to link to this page.
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